Maxwell has inked a deal to give fans exclusive content, including custom messages and video.

In a video announcement last week, Maxwell announced Upfront, a brand new app that can be installed on iPhone and Android devices.

"I’ve always wanted to do something that allowed people who listen to my music to see behind the scenes, to see what it's like in a day in my life. This is it. With Upfront fans will learn how we make the songs, how we write the songs, what it's like backstage, on the tour bus, during rehearsal, everything," Maxwell shared.

Maxwell is one of three celebrities, including The Game, that have agreed to use Upfront.

"My fans have been so supportive and so loyal for so many years. This is where we finally get a chance to connect on a deeper level and you will be able see behind the scenes of my life, my shows, my music. Until now, fans have been so limited in how they can connect with the artists they love, but Upfront really changes the game," Maxwell added, discussing the app. "I'm excited to be able to show you all how we actually create the music and hope what you experience with me inspires not only musicians to be better musicians but all of you to take life to another level."

It's not a bad idea, but sometimes it will take away the mistique a bit. The last minute show Is a cool idea though for fans.