In what will surely go down as being one of the most random album announcements of all time, Jay-Z has announced the title and release date of his twelfth studio album.
Due to arrive July 4th, ”Magna Carta Holy Grail” sees Jay-Z adopt a similar album release strategy to that deployed by Kanye West for his “Yeezus” album – an atypical one.
Announcing the news via a video in partnership with Samsung, Jay-Z gives fans access to the behind the scenes of the making of the new album which features producers Timbaland, Rick Rubin, Swizz Beatz and Pharrell.
Hailed as being “revolutionary”, the new album will be available for free on July 4th to Samsung Galaxy cell phone owners who are among the first million people to download the “Magna Carta” app on June 24th.
“Magna Carta Holy Grail” will then be available worldwide three days later (July 7th)
Check out the video announcement below.
so this album is platinum already due to Samsung purchasing a million copies
http://kempiredaily.com/j...lease-date
Here are the details of the brilliant marketing deal Jay has negotiated with Samsung.
Samsung has purchased 1 million copies of Jay-Z’s coming album, entitled “Magna Carta Holy Grail,” slated for release July 4, and plans to give them to Samsung Galaxy smartphone users for free – 72 hours ahead of the release. The users are to receive the music through an app they’ll receive later this month.
For Jay-Z, the deal is a precious advertising opportunity and gives him $5 million in sales before the album is even released. The agreement signals the increasing importance of corporate sponsors to the music industry, which has seen sales tank over the past decade