Kid Rock to charge fans only $20 for tour tickets

Kid Rock is taking his show on the road this summer and giving fans a break on ticket prices. (Luis Sinco / Los Angeles Times)

In maybe one of the best bargains arena concertgoers will catch all year, Kid Rock has announced that tickets -- including VIP -- for his summer shows will come at the very low cost of $20.

Dubbed the $20 Best Night Ever tour (in support of last year’s album, “Rebel Soul”), the trek launches June 28 in Bristow, Va., and wraps up Sept. 15 in Tampa.

Kid Rick is slated to bring the show to Irvine’s Verizon Wireless Amphitheater on July 26. Kool & the Gang, ZZ Top and Uncle Kracker have been tapped for select dates.

In a bid to thwart scalpers (and, let’s be honest, assure a sold-out show), Kid Rock takes the deep discounts further than just a low ticket price. The rocker is reserving the first two rows for each show as free upgrades for fans selected at random.

The performer also persuaded venues to offer $4 draft beers, discount parking, free coffee for designated drivers and tour T-shirts for $20. (As someone who survived his “Chillin' the Most” ... last year and witnessed firsthand how his fans party, venues would be strongly advised to stock beer by the truckload.)

"Everyone knows the economy is still hurting people across the country, but I didn't want that to be a reason why everyone couldn't get out and enjoy themselves on a summer night. So we're going to throw the biggest and best party ever, with prices across the board that are reasonable and transparent. No hidden fees, no gimmicks. We're not sparing any expense on this tour, we're going over the top as always, but that doesn't mean we're going to ask the fans to pay more,” Kid Rock said in a statement.

“If this works we're going to play to packed houses of fans who appreciate what we're doing. If it doesn't, might be a long summer. But someone has to go out there and fight these high prices and change things up, and I'm lucky enough that I can afford to take a pay cut. $20. Best night ever."

Tickets go on sale to the public in select markets beginning Friday through Live Nation and Walmart. More information can be found on Kid Rock's website.