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Thread started 10/14/12 11:23pm

Identity

Microsoft Debuts Xbox Music to Compete With iTunes

October 14, 2012

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Microsoft Corp on Sunday announced that Xbox Music, a digital music service to vie with Apple Inc's iTunes and Amazon.com Inc's Cloud Player, will be available for its Xbox game consoles on Tuesday.

The service will be expanded to Windows software-based computers and tablets, including the upcoming Surface tablet, from October 26, when Microsoft launches Windows 8. It will be expanded to phones shortly after that.

The world's largest software maker has been trying for years to make the household living room an entertainment hub with its Xbox. More than 67 million units have been sold since 2005.

About 18 months ago, the company realized that Xbox users were spending half to 60 percent of their time on entertainment services rather than video gaming, Xbox Music general manager Jerry Johnson said.

The market-leading video game console already streams Netflix, ESPN and other channels and is bolstering its service with music and other video content.

"We also realize, as an entertainment company, that music is an important ingredient on its own and as a part of different user experiences," Johnson said.

Xbox Music replaces Microsoft's digital media brand Zune that struggled to compete with iTunes.

Microsoft will offer a free ad-supported music streaming service, and a premium $9.99 subscription service for unlimited, ad-free streaming.

The service includes a download-to-own music store with over 30 million songs in its global catalog, more than iTunes' library of over 26 million songs. It also carries over 70,000 music videos, available only on the Xbox console.

It has cloud-storage features similar to iTunes and Amazon Cloud Player and an artist-based radio function like music streaming services Pandora and Spotify.

Xbox Music will be available in 22 countries.

Microsoft hopes to take the service to Apple iOS and Google Inc Android devices next year.

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Reply #1 posted 10/15/12 2:17am

SquirrelMeat

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Too little to late.

The current stuff from Microsoft is the best out there, but they still don't know how to market stuff.

Why the hell would you brand it to one device name, when it is to be used on multiple devices? Makes no sense.

.
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Reply #2 posted 10/15/12 7:46am

ARock

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good luck with that neutral

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Reply #3 posted 10/15/12 10:40am

daPrettyman

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When are they going 2 just give up on the music business. If they want to have a music store, good; but don't try to compete with iTunes. SMH

**--••--**--••**--••--**--••**--••--**--••**--••-
U 'gon make me shake my doo loose!
http://www.twitter.com/nivlekbrad
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Reply #4 posted 10/15/12 12:14pm

Identity

My level of excitement waned after reading that the music service will only work on PCs and devices running Windows 8 and Windows RT. Lame. confused

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Reply #5 posted 10/15/12 12:16pm

NDRU

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SquirrelMeat said:

Why the hell would you brand it to one device name, when it is to be used on multiple devices? Makes no sense.

Yeah this is weird to me, too. Maybe it's just that XBox is a decent name and they can't think of any others?

[Edited 10/15/12 12:17pm]

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Reply #6 posted 10/15/12 12:25pm

Graycap23

Shot....meet foot.

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Reply #7 posted 10/15/12 2:52pm

smoothcriminal
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No one cares, Microsoft.

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Reply #8 posted 10/16/12 7:39am

Fury

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What is this iTunes thing you speak of?
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