June 21, 2012

Photo: HR.com

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At the age of 27, Katy Perry has already sent 11 singles to the top 10 of the charts and sold 3.7 million albums to date. She's been an actress and will soon be hitting the silver screen with the July premiere of her 3D movie, Katy Perry: Part of Me 3D.

Now she'll add an executive title to her resume -- the pop star revealed in her Hollywood Reporter cover story that she's in the process of launching her own record label. "I'm preparing for it now," Perry said of the as-yet-unnamed imprint. "And when this record label does come to fruition, I'm going to try and avoid the things that take away any fighting chance for an artist to have financial success."

Once the label is formed, Perry -- who has been signed to EMI's Capitol Records since 2007 -- will follow in the footsteps of fellow pop superstars Madonna, who started Maverick Records under Warner Music Group in the '90s; Frank Sinatra, who founded Reprise; and Prince, who created Paisley Park Records in 1985.

Perry also discussed her upbringing, divorce from comedian Russell Brand, upcoming 3D film -- which she helped to finance with her own $2 million -- and more in the interview.

this is a risky venture for her.When Madonna had Maverick Records and Prince had Paisley Park Records,things were so much different.People actually bought records in those days These days,even the major labels are having problems.Let's see if Katy can pull this off.

Katy Perry to Launch Her Own Record Label (Exclusive)

by Shirley Halperin

Joe Pugliese

The pop princess tells THR that she's in the process of starting her own as-yet-unnamed imprint.

Katy Perry is looking to follow in the footsteps of such recording artists as Madonna and Prince by launching her own record label.

OUR EDITOR RECOMMENDS

In The Hollywood Reporter's cover story, the pop princess reveals that she's in the process of starting her own as-yet-unnamed imprint.

"I'm preparing for it now," she reveals. "And when this record label does come to fruition, I'm going to try and avoid the things that take away any fighting chance for an artist to have financial success. As people are coming to me with opportunities, I'm thinking, 'How would I want to be treated?' "

Perry -- who has been with EMI's Capitol Records since 2007 -- has had 11 top 10 singles on the Billboard Hot 100 and has sold 9.1 million albums so far.

She also has appeared in episodes of How I Met Your Mother and Raising Hope and voiced Smurfette in the feature film The Smurfs. She next hits theaters July 5 with the 3D movie Katy Perry: Part of Me.

She is so hot!!!

Although I'm not a big fan, she's able to write seamless pop ditties. And she looks like the quintessential sexy 1950s pin-up girl. Can you start and run a label? Madonna was highly successful at it; Prince, not so much.

Prince has been running his own NPG label 4 himself for over 16 years. i call that successful..

I was referencing the now-defunct Paisley Park Records, his Warner backed vanity label. To say NPG Records is highly successful is quite a stretch. How many artists have launched their careers at NPG?

Identity said:

I was referencing the now-defunct Paisley Park Records, his Warner backed vanity label. To say NPG Records is highly successful is quite a stretch. How many artists have launched their careers at NPG?

Come on identity

Don't ignore Tony M's fantastic success after his start at NPG. The goldnigga & Exodus albums where multi-platinum beasts of the 90's.

SoulAlive said:

this is a risky venture for her.When Madonna had Maverick Records and Prince had Paisley Park Records,things were so much different.People actually bought records in those days These days,even the major labels are having problems.Let's see if Katy can pull this off.

And aside from Prince and Madonna those labels didn't have any really successful albums

[Edited 6/21/12 14:28pm]

Identity said:

I was referencing the now-defunct Paisley Park Records, his Warner backed vanity label. To say NPG Records is highly successful is quite a stretch. How many artists have launched their careers at NPG?

.Doesn't matter how many artist launched their careers at NPG.It was used to relaunch Chaka & Larry's stellar careers. What matters is its still around after over a decade. Prince himself has had several successful records & albums on it. Including "TMBGITW", The double platinum selling "Emancipation",Musicology the half a million sold projects Lotusflow3r & number #1 debut 3121....

[Edited 6/21/12 15:11pm]

KCOOLMUZIQ said:

Identity said:

I was referencing the now-defunct Paisley Park Records, his Warner backed vanity label. To say NPG Records is highly successful is quite a stretch. How many artists have launched their careers at NPG?

Doesn't matter how many artist launched their careers at NPG.It was used to relaunch Chaka & Larry's stellar careers.

They aren't so stellar now

What matters is its still around after over a decade.

The U.S has been at war for over a decade, doesn't mean its a good thing.

Prince himself has had several successful records & albums on it. Including "TMBGITW",

Probably the only major hit he had post name change

The double platinum selling "Emancipation",

It went double plaitnum because it's 3 discs

Musicology

The tour made it successful

the half a million sold projects Lotusflow3r

It's $5 at Target

& number debut 3121....

In this day and age it's not much of an accomplishment

All those things still we're accomplished on his own after over 30 years in the business. No need to try to down play them boo boo...

aardvark15 said:

the half a million sold projects Lotusflow3r

It's $5 at Target

KCOOLMUZIQ said:

All those things still we're accomplished on his own after over 30 years in the business. No need to try to down play them boo boo...

No need to up-play it

What artists were even on Madonna's label?

scriptgirl said:

What artists were even on Madonna's label?

All you need to know is Alanis Morissette's Jagged Little Pill was released on Maverick, but here's a list: http://en.wikipedia.org/w...ds#Artists

Thanks, forgot about Alanis

Cinny said:

A lot of the people on her roster...wow.

Ahhh shit! that reminds me Deftones was on her label! hardcore metal fans where all like this when they found out they where on Madonnas label.

And Candlebox to? no shit.. damn

I remember The Prodigy as being the other big signing at Maverick.

I wonder if Katy has 3 nephews she could sign and produce. She could even "present" them by appearing in their video.

Cinny said:

I wonder if Katy has 3 nephews she could sign and produce. She could even "present" them by appearing in their video.

you know what

aardvark15 said:

SoulAlive said:

this is a risky venture for her.When Madonna had Maverick Records and Prince had Paisley Park Records,things were so much different.People actually bought records in those days These days,even the major labels are having problems.Let's see if Katy can pull this off.

And aside from Prince and Madonna those labels didn't have any really successful albums

Alanis Morrisette's Jagged Little Pill,released on Maverick Records,sold over 33 million copies worldwide

KCOOLMUZIQ said:

Identity said:

I was referencing the now-defunct Paisley Park Records, his Warner backed vanity label. To say NPG Records is highly successful is quite a stretch. How many artists have launched their careers at NPG?

.Doesn't matter how many artist launched their careers at NPG.It was used to relaunch Chaka & Larry's stellar careers. What matters is its still around after over a decade. Prince himself has had several successful records & albums on it. Including "TMBGITW", The double platinum selling "Emancipation",Musicology the half a million sold projects Lotusflow3r & number #1 debut 3121....

Come on,man......we all know that Paisley Park Records was a joke It was a "vanity label" that Warners gave to Prince,just to keep him happy.Most of the albums released on Paisley Park didn't even reach gold status.Many of the artists only released one (flop) album on the label.

What's sad is that,the label started off with a few promising releases (The Family,Mazarati,etc) but then they started releasing crap like Good Question and Dale Bozzio.The last straw was the Carmen Elektra album.Over $2 million was spent on promoting that project and when it bombed,Warners shut down the label.They figured out that Prince wasn't interested in signing "real" artists to the label.He used the label as a way to reward his loyal friends (T.C. Ellis) and the women he was sleeping with,lol.

Besides her own albums, Madonna had 3 successes in Alanis, Michelle Branch and Prodigy. The other acts bombed though. Her label seemed to do OK until she sued Warner, Warner sued back and then Madonna's shares in Maverick were bought out. It didn't end well for her.

Katy is smart and she has a good ear for a hit so it wouldn't surprise me if she had similar success to Madonna's.

.

Shard said:

Besides her own albums, Madonna had 3 successes in Alanis, Michelle Branch and Prodigy. The other acts bombed though. Her label seemed to do OK until she sued Warner, Warner sued back and then Madonna's shares in Maverick were bought out. It didn't end well for her.

Katy is smart and she has a good ear for a hit so it wouldn't surprise me if she had similar success to Madonna's.

.

That's how it is with most lables,though.You have a few successes and alot of albums that don't go anywhere.But you gotta some successes,to make up for the flops.Paisley Park didn't have too many successes.Even Prince's own record sales were slipping during that time.

Katy may be smart,but in this day and age,it seems like an uphill battle to sell alot of records,establish artists and have a successful label.

SoulAlive said:

Cinny said:

I wonder if Katy has 3 nephews she could sign and produce. She could even "present" them by appearing in their video.

This better be a real label and not just another vanity label like Prince’s and Madonna’s.

Cinny said:

I remember The Prodigy as being the other big signing at Maverick.

Candlebox also had their 15 minutes on Maverick.