MC Hammer launching his own search engine

By Doug Gross, CNN updated 11:55 AM EST, Thu October 20, 2011 | Filed under: Web

MC Hammer, pictured at a party sponsored by Motorola Xoom, has a team developing a search engine called WireDoo.

(CNN) -- You can't Google this.

OK, maybe you can. But MC Hammer doesn't want you to.

The venerable rapper, who helped usher hip-hop into the pop mainstream in the early '90s, has rolled out a search engine he hopes will outperform Google, Bing and other established tools.

The project, called WireDoo, has been two years in the making, said Hammer (real name Stanley Burrell) Wednesday at the Web 2.0 summit in San Francisco.

At the conference, he said what will make his search tool better than Google (or, too legit to quit, if you will) will be its "deep search" ability.

"It's about relationships beyond just the keywords," he said,according to Mashable, a CNN.com content partner.

The rapper-turned-entrepreneur (after some late-90s difficulties) said a search would render not just direct results, but also information on possibly related topics. Its tagline is: "Search once and see what's related."

Other details about the product were scarce.

WireDoo, which Hammer said he has a team developing, is still in pre-beta. Its website is currently letting people sign up to test the search engine when a beta release is ready.

Let's hope he knows how to manage his money when this thing crashes and burns.

wiredoo

fantastic name!

Yall laugh, but not too long ago before Oprah went off TV he was on there talking about how he now hangs out in silicone valley coming up with innovative technological ideas. Maybe someone could find the clip...

So Hammer's still making bank then.

What's the problem? As long as he isn't putting out another embarrassing rap album or single, I could care less what he does.

missfee said:

What's the problem? As long as he isn't putting out another embarrassing rap album or single, I could care less what he does.

Yeah least he making money.

Timmy84 said:

missfee said:

What's the problem? As long as he isn't putting out another embarrassing rap album or single, I could care less what he does.

Yeah least he making money.

Exactly. And not in the news for going to jail regarding gun or drug charges or domestic abuse. I say he's doing just fine. If he wants to start a search engine company, then more power to him. Hope he has success with it.

missfee said:

Timmy84 said:

Yeah least he making money.

Exactly. And not in the news for going to jail regarding gun or drug charges or domestic abuse. I say he's doing just fine. If he wants to start a search engine company, then more power to him. Hope he has success with it.

Timmy84 said:

missfee said:

What's the problem? As long as he isn't putting out another embarrassing rap album or single, I could care less what he does.

Yeah least he making money.

I'm thinking he was in investor in this, but he COULD make money off it.

NDRU said:

Timmy84 said:

Yeah least he making money.

I'm thinking he was in investor in this, but he COULD make money off it.

Yes he could and probably can. Besides Hammer was never in the poor house anyway, he just had to change direction.

You cant search this!