Producer and N.E.R.D man Pharrell Williams has launched an alcoholic drink just for women.

The drink, called Qream, is being launched in conjunction with drinks giant Diageo. As well as developing the cream liqueur's flavour, the producer is said to be designing the bottle along with having a hand in marketing and advertising.

He said: "Qream was created for contemporary women who work hard and want to relax with friends at the end of the day. I want them to reward themselves deliciously. Women make up half the population and Qream is about celebrating that power. To work with Diageo in bringing something original like Qream and the notion of delicious living to market has been a thrill."

The drink is set to come in two flavours; Strawberry Qream andPeach Qream. Diageo's Director of Liqueurs Marketing, Anna MacDonald said: "Williams' ability to interpret and deliver memorable experiences has the potential to allow Qream to become synonymous with women celebrating life with style, class and quality."

The news comes after Elbow announced that they are currently brewing their own real ale.

Aren't there enough liver destoyers already out there?

Sexism.

Identity said:

July 18, 2011

Link

Producer and N.E.R.D man Pharrell Williams has launched an alcoholic drink just for women.

The drink, called Qream, is being launched in conjunction with drinks giant Diageo. As well as developing the cream liqueur's flavour, the producer is said to be designing the bottle along with having a hand in marketing and advertising.

He said: "Qream was created for contemporary women who work hard and want to relax with friends at the end of the day. I want them to reward themselves deliciously. Women make up half the population and Qream is about celebrating that power. To work with Diageo in bringing something original like Qream and the notion of delicious living to market has been a thrill."

The drink is set to come in two flavours; Strawberry Qream andPeach Qream. Diageo's Director of Liqueurs Marketing, Anna MacDonald said: "Williams' ability to interpret and deliver memorable experiences has the potential to allow Qream to become synonymous with women celebrating life with style, class and quality."

The news comes after Elbow announced that they are currently brewing their own real ale.

Pharrell is a waste at this point.

Women can drink alcohol without you trying to fuck it up, Pharell. Fuck you.

it looks like he was trying to make perfume until he discovered that it smelled bad but got you fucked up

wow that loooks yummy. If it tastes good I drink it. And the bottle is so pretty. I love pink wine

NDRU said:

it looks like he was trying to make perfume until he discovered that it smelled bad but got you fucked up

I think it was a left over from Mariah Carey's line

...Wtf, Pharrell?

He's still hot, though.

NDRU said:

it looks like he was trying to make perfume until he discovered that it smelled bad but got you fucked up

Took the words right out of my mouth.

These days,it's hard to make alot of money in music so I guess artists need to do other things to generate income Who know,this could become really successful.

I'd like to think that if I was a chick, I'd be far above drinking that gimmicky ghetto crap

He said: "Qream was created for contemporary women who work hard and want to relax with friends at the end of the day. I want them to reward themselves deliciously. Women make up half the population and Qream is about celebrating that power.

GTF outta here! Contemporary women my ass. !

Reminds me more of THIS: (NSFW! NSFW ! NSFW !)

http://xhamster.com/movie..._girl.html

No offence to Russians though....all folks like to have a drink every now and then.

It´s about time he came up with some new music, not some booze or overpriced sneakers and shittt.

I need new music!

SoulAlive said:

These days,it's hard to make alot of money in music so I guess artists need to do other things to generate income Who know,this could become really successful.

You joking, right?

Just what women want shot gunning cream down their throat.

Pretty bottles = sales.

So now he's slanging alcohol instead of track, right? Fuck this fool.

Identity said:

He said: "Qream was created for contemporary women who work hard and want to relax with friends at the end of the day. I want them to reward themselves deliciously. Women make up half the population and Qream is about celebrating that power. To work with Diageo in bringing something original like Qream and the notion of delicious living to market has been a thrill."

Translation: This shit was created just for women that want to live out their music video, Sex and The City, and realty tv show fantasies. I want to get rich off of it. And since there are lot of women blinded by status in the world Qream should be a hit. To work with Diageo on this gimmick is as thrilling as all other gimmicks that we in the music business sell our names and faces to.

Adisa said:

Identity said:

He said: "Qream was created for contemporary women who work hard and want to relax with friends at the end of the day. I want them to reward themselves deliciously. Women make up half the population and Qream is about celebrating that power. To work with Diageo in bringing something original like Qream and the notion of delicious living to market has been a thrill."

Translation: This shit was created just for women that want to live out their music video, Sex and The City, and realty tv show fantasies. I want to get rich off of it. And since there are lot of women blinded by status in the world Qream should be a hit. To work with Diageo on this gimmick is as thrilling as all other gimmicks that we in the music business sell our names and faces to.

Adisa said:

Identity said:

He said: "Qream was created for contemporary women who work hard and want to relax with friends at the end of the day. I want them to reward themselves deliciously. Women make up half the population and Qream is about celebrating that power. To work with Diageo in bringing something original like Qream and the notion of delicious living to market has been a thrill."

Translation: This shit was created just for women that want to live out their music video, Sex and The City, and realty tv show fantasies. I want to get rich off of it. And since there are lot of women blinded by status in the world Qream should be a hit. To work with Diageo on this gimmick is as thrilling as all other gimmicks that we in the music business sell our names and faces to.

KoolEaze said:

all folks like to have a drink every now and then.

I've never had any booze in my life.