Despite boasting potential by the bucketload, Ciara’s last few projects have been chart disasters. Indeed, so poorly did the singer’s recent ‘Basic Instinct’ LP perform, she subsequently severed ties with longtime label Jive.

However, in what looks like a dramatic turn of events, the 25 year old is reportedly headed back to the Sony Music family, this time under the umbrella of subsidiary label – Epic Records.

Full story after the jump

According to Billboard, the ‘Ride’ singer will reunite with the very man who signed her back in 2003 – Epic’s new head L.A. Reid. There, it is reported, she will serve as a priority for the newly restructured label.

A restructure, which insiders say includes Reid once again taking the reign of Usher’s career, and potentially bringing over Mariah Carey and Jennifer Lopez from his old stomping ground – Universal Music/Def Jam. (Though he’s been an instrumental figure in both ladies projects, a Lopez move would be particularly noteworthy. After all, he signed her to Def Jam from Epic just six months before his departure this April).

As for Ciara, should this prove accurate, this could be the spark her career has been in need of – since, at least, 2009. For, Reid’s great ear for hits and his firm business hand have seen him ascend to the ‘industry great’ status he enjoys now. However, it’d be silly to ignore his many mishaps over the years – particularly with acts he’s been handed as pet projects in the vein of Ciara (see: Janet Jackson, Whitney Houston, and co). Still, a lifeline is a lifeline. We can only hope the one Epic and Reid seem to have extended to Ms. Harris proves to be a fruitful one.

OVA

Graycap23 said:

OVA

I'm still not gonna buy her music, I don't care what label she's on, or what executive is guiding it. I just don't like her. She's like a robot.

panther514 said:

Flop...from the bottom to the top!

Just what i want to Fopp her from the bottom to the top.

Oh it is sealed....

If her career was on its last leg, Shiny the bald headed villain will end it once and for all.

She ain't never gonna learn...

looks like they're giving her yet another chance to flop

*trying to figure out who gives a damn*

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[Edited 7/13/11 0:52am]