[img:$uid]http://i52.tinypic.com/2m3mv0z.jpg[/img:$uid]

January 2011

Link

Lily Allen is set to launch her own record label — In the Name Of — with financial backing from Sony Music.

Allen's imprint will release its first record, the debut album by the Brooklyn art pop band Cults. " I think things need to change in the music industry and we need to rethink a lot of stuff," Allen said in 2009. At the time, she joked that her first signings would be "terrible [bands] that work on the radio".

Cults are not typical top 20 fare – the duo are best known for "Go Outside", a lo-fi, reverb-heavy song released last year. The single will be reissued on 20 February, with a debut album to follow in May. Cults will play three dates in London next month.

Identity said:

[img:$uid]http://i52.tinypic.com/2m3mv0z.jpg[/img:$uid]

January 2011

Link

Lily Allen is set to launch her own record label — In the Name Of — with financial backing from Sony Music.

Allen's imprint will release its first record, the debut album by the Brooklyn art pop band Cults. " I think things need to change in the music industry and we need to rethink a lot of stuff," Allen said in 2009. At the time, she joked that her first signings would be "terrible [bands] that work on the radio".

Cults are not typical top 20 fare – the duo are best known for "Go Outside", a lo-fi, reverb-heavy song released last year. The single will be reissued on 20 February, with a debut album to follow in May. Cults will play three dates in London next month.

lets all note the important thing that a major is paying for an indie, which is mostly how most of them function

Lily will never achieve complete independence with this arrangement. Sony remains connected to the imprint-- and holds the purse strings.