Hundreds of fans turned up to see Madonna open her first gym in Mexico City. The Material Girl plans to open more locations worldwide in the months ahead. She named the chain Hard Candy Fitness, which is based on the title of her last album.

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Credit: Kevin Mazur/WireImage

It'll be interesting to sit and watch this thing take off.

If it succeeds, then we'll soon be seeing scores of "celebrity gyms" pop up all over the place.

Above are a few interior photos .

That first shot is HOOOOOTTTTTT!

She is SO annoying A cockroach that just doesn't go away

It doesn't look like that the crowd that showed up has been in a gym.

this is all a bit strange. I never thought pics of Madonna would be all over the gym.

She looks good, and happy. Hope her new album is a return to form.

I'm not excited about this gym thing though; it looks like something Jane Fonda would have made in the late-80s lol

mancabdriver said:

I never thought pics of Madonna would be all over the gym.

I guess that's what makes it her gym, because other than that, it looks like any other chain, like 24 Hour Fitness. Maybe Morrissey can open some veggie restaurants there, I've heard he's popular in Mexico.

JoeTyler said:

She looks good, and happy. Hope her new album is a return to form.

I'm not excited about this gym thing though; it looks like something Jane Fonda would have made in the late-80s lol

If Maddy makes HALF the amount of money that Jane Fonda raked in with those tapes, she'd be lucky!

She's turning into Suzanne fucking Somers.

Maybe she should try making a good album again after the mess that was Hard Candy.

PurpleJedi said:

It'll be interesting to sit and watch this thing take off.

If it succeeds, then we'll soon be seeing scores of "celebrity gyms" pop up all over the place.

I was thinking the same thing. Probably will.

she looks so much healthier with some weight on her..

pld71 said:

she looks so much healthier with some weight on her..

She's looking better than she did a few years ago.

Her face looks more than weight gain-it looks like injectibles that have puffed her out. Don't y'all have a go at me. My sister works in that industry and thats what they look like

PurpleJedi said:

It'll be interesting to sit and watch this thing take off.

If it succeeds, then we'll soon be seeing scores of "celebrity gyms" pop up all over the place.

You have said it. And you know who's going to come right behind her and start up her own line of "Bootylicious" gyms, that damn Beyawnce.

missfee said:

And you know who's going to come right behind her and start up her own line of "Bootylicious" gyms, that damn Beyawnce.

Nooooooooooo!!!

missfee said:

PurpleJedi said:

It'll be interesting to sit and watch this thing take off.

If it succeeds, then we'll soon be seeing scores of "celebrity gyms" pop up all over the place.

You have said it. And you know who's going to come right behind her and start up her own line of "Bootylicious" gyms, that damn Beyawnce.

...then what? A Ricky Martin bathhouse?

Yes I went there. Sorry, couldn't resist.

All I know is that she is soo about to get stoopid paid. Very good idea because gyms are relatively low cost to maintain.

estelle81 said:

All I know is that she is soo about to get stoopid paid. Very good idea because gyms are relatively low cost to maintain.

And everyone wants to join one. Plus it's about to be the New Year and that's the time of the year when gym's make the most money...the common resolution is to lose weight. Damn I swear that woman is a genius when it comes to getting that dough.