March 18, 2010

Beyonce has had a whiff of the sweet smell of success - $3 million worth of her Beyonce Heat fragrance has been sold since its February launch.

The R&B superstar unveiled plans for her own scent in December and it went on sale at Macy's last month.

Fans clamoured to purchase the fragrance, which features "notes of red vanilla orchid, magnolia, neroli and blush peach", and it quickly became America's top-selling beauty counter product.

The fragrance's popularity continues to soar -Macy's ceo Terry Lungren has revealed sales have reached a staggering $3 million in its first few weeks of release.

Industry publication Women's Wear Daily reports with 70,000 bottles of Beyonce Heat flew off store shelves on the first day.


http://www.contactmusic.c...es_1135837
[Edited 3/19/10 10:37am]

Well I guess that's wonderful and all but I smelled it and hated it. I opted for Michael Kors instead.
[Edited 3/18/10 10:24am]

Does Beyonce use it as well? Or is it mainly for the demographic of 14-23 year olds? I don´t mind celebrity fragrances, some of them probably smell delicious, but somehow, for some strange reason, they almost always come across as a bit tacky and not the real deal, and the celebrities who endorse them forget about the product and their "commitment" after a short while.

I can´t take them as seriously as I´d take a fragrance that has stood the test of time without celebrity endorsement.And besides, the more popular those fragrances are, the more common and less individual you smell.
Which is a bit of a paradox when you think about it...one the one hand,a product is a bestseller because people love it, and on the one hand it leads to a lot of people smelling similar and losing their indivuduality, like in the early 90s when Davidoff´s Cool Water was the number one fragrance for men....maybe it still is.

Never smelled it. Pretty bottle at least.

But why is this a vanity fragrance and not a signature fragrance for House of Deréon?

That siren could bottle her piss and her wacky fans would buy it.

I CAN'T STAND HER.

...even Britney sold perfume

isn't she allergic---she said it in a interview yrs ago

so stupid finally has a scent now?

Matthew Knowles is a GENIOUS! He has figured you all out.

I wonder how much a benchmark this actually is...or is this just a smart PR person trumping up press for their precious b'weaved?

missmad said:

“I’m allergic to a lot of perfumes, so I prefer oils.” - Beyonce

ViintageJunkiie said:

ViintageJunkiie said:

Education is not a disease Ms. B'weave.

It's physically impossible for my to buy anything from celebrities that I'm not fond of. The thought of my albeit minor, contribution to their bank accounts or fame makes me sick.

Never smelled it though and perhap never will. Although, even if it smelled like roses I still wouldn't buy it.

godyssey said:

I smelled it about 2 weeks before it hit the shelves. It smells like peaches and vanilla or something. Really flowery also

ViintageJunkiie said:

I would've expect bacon grease and hot dog water

I smelled a sample in some magazine and I really thought it smelled like Le Male by Jean Paul Gaultier...