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Thread started 01/06/03 10:50am

GoldNigga

Britney Canned!

BRITNEY CANNED!
Star Magazine
December 31, 2002


THERE's no joy of Pepsi in Britney Spears' life ? not since the soda giant
hired Destiny's Child beauty Beyonce Knowles to replace her as their
spokeswoman!

"Britney's ticked off," says an insider. "She heard from some friends at
Pepsi that they were replacing her for Beyonce because they wanted someone
more family-friendly."

The truth is, the 21-year-old pop diva's image has changed drastically since
she signed her Pepsi contract.

For months, her behavior has been rude and crude, and her partying out of
control. She even flipped the finger at fans before a concert in Mexico City
last summer.

And the recent revelation by her ex-boyfriend, *NSYNC singer Justin
Timberlake, 21, that she's not as pure and chaste as she made herself out to
be, didn't help either.

"Justin has been hinting that Britney was unfaithful during their
relationship and that she's not a virgin at all," says a friend.

On top of that, as Star recently reported, sources claim Britney cheated on
Justin with Ben Affleck!

Meanwhile, Beyonce's career is on the rise. She won rave reviews for her
role in the last Austin Powers flick, Goldmember ? while Britney's career
has fizzled since Crossroads.

Her album, Britney, sold only 3.7 million copies in the U.S. ? less than
half as many as her previous album, Oops!...I Did It Again.

And her commercials weren't as well received as Pepsi expected, despite all
the hype behind them.

Britney, 21, signed up with the beverage giant in February 2001 and became
the company's darling in its $119 million world TV and poster campaign.

Her first Pepsi ad premiered at the 2001 Academy Awards. That was followed
by a much-hyped 90-second spot during the 2002 Super Bowl, with Britney
dressed in outfits from the '50s to the present. It included a swinging
beach-blanket-movie takeoff.

Unfortunately, the ads were a bust. They cost the company $5.8 million to
air, plus the cost of production, yet viewers hated them! The spots were the
lowest-rated Pepsi ads ever.

But that wasn't the biggest strike against Britney.

Although Pepsi was paying her $7 million to endorse its products, she was
spotted drinking rival Coke during a trip to Sydney, Australia. Oops!

"The fact that Britney drinks Coke in private when Pepsi is paying her
millions is totally unacceptable," Dr. Audrey Guskey, professor of marketing
at Duquesne University in Pittsburgh, tells Star. "What a stupid thing for
her to do!"

And it appears Pepsi couldn't agree more!

"The contract with Britney Spears expires at the end of the year, and there
are no plans to renew it," says a company spokesman.

"Beyonce is a multi-talented entertainer who has achieved tremendous success
and popularity in both music and movies. We're really looking to take the
work in a different direction."

And they think Beyonce, 21, is on the right track.

They've signed her to star in two commercials and will also sponsor her 2003
solo concert tour.

Paul Cappelli, president and creative director of The Ad Store, Inc. in NYC,
tells Star he thinks Beyonce is the right one, baby.

"Britney's not the type of girl parents want their kids looking up to," he
says. "As for Beyonce, she'll probably be able to connect better with
Pepsi's core audience. She has an image with greater crossover appeal."

And Pepsi needs help.

"The company's stock has experienced a sharp decline," says a source.
"Hopefully, Beyonce will be just the ticket to boost those sagging sales.
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Reply #1 posted 01/06/03 10:53am

WildheartXXX

avatar

GoldNigga said:

BRITNEY CANNED!
Star Magazine
December 31, 2002


THERE's no joy of Pepsi in Britney Spears' life ? not since the soda giant
hired Destiny's Child beauty Beyonce Knowles to replace her as their
spokeswoman!

"Britney's ticked off," says an insider. "She heard from some friends at
Pepsi that they were replacing her for Beyonce because they wanted someone
more family-friendly."

The truth is, the 21-year-old pop diva's image has changed drastically since
she signed her Pepsi contract.

For months, her behavior has been rude and crude, and her partying out of
control. She even flipped the finger at fans before a concert in Mexico City
last summer.

And the recent revelation by her ex-boyfriend, *NSYNC singer Justin
Timberlake, 21, that she's not as pure and chaste as she made herself out to
be, didn't help either.

"Justin has been hinting that Britney was unfaithful during their
relationship and that she's not a virgin at all," says a friend.

On top of that, as Star recently reported, sources claim Britney cheated on
Justin with Ben Affleck!

Meanwhile, Beyonce's career is on the rise. She won rave reviews for her
role in the last Austin Powers flick, Goldmember ? while Britney's career
has fizzled since Crossroads.

Her album, Britney, sold only 3.7 million copies in the U.S. ? less than
half as many as her previous album, Oops!...I Did It Again.

And her commercials weren't as well received as Pepsi expected, despite all
the hype behind them.

Britney, 21, signed up with the beverage giant in February 2001 and became
the company's darling in its $119 million world TV and poster campaign.

Her first Pepsi ad premiered at the 2001 Academy Awards. That was followed
by a much-hyped 90-second spot during the 2002 Super Bowl, with Britney
dressed in outfits from the '50s to the present. It included a swinging
beach-blanket-movie takeoff.

Unfortunately, the ads were a bust. They cost the company $5.8 million to
air, plus the cost of production, yet viewers hated them! The spots were the
lowest-rated Pepsi ads ever.

But that wasn't the biggest strike against Britney.

Although Pepsi was paying her $7 million to endorse its products, she was
spotted drinking rival Coke during a trip to Sydney, Australia. Oops!

"The fact that Britney drinks Coke in private when Pepsi is paying her
millions is totally unacceptable," Dr. Audrey Guskey, professor of marketing
at Duquesne University in Pittsburgh, tells Star. "What a stupid thing for
her to do!"

And it appears Pepsi couldn't agree more!

"The contract with Britney Spears expires at the end of the year, and there
are no plans to renew it," says a company spokesman.

"Beyonce is a multi-talented entertainer who has achieved tremendous success
and popularity in both music and movies. We're really looking to take the
work in a different direction."

And they think Beyonce, 21, is on the right track.

They've signed her to star in two commercials and will also sponsor her 2003
solo concert tour.

Paul Cappelli, president and creative director of The Ad Store, Inc. in NYC,
tells Star he thinks Beyonce is the right one, baby.

"Britney's not the type of girl parents want their kids looking up to," he
says. "As for Beyonce, she'll probably be able to connect better with
Pepsi's core audience. She has an image with greater crossover appeal."

And Pepsi needs help.

"The company's stock has experienced a sharp decline," says a source.
"Hopefully, Beyonce will be just the ticket to boost those sagging sales.


Her album only sold 3.7million. Geeze what a bomb that was, absolutely pathetic if this was a reason.
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Reply #2 posted 01/06/03 10:59am

paisleypark4

avatar

Her album only sold 3.7million. Geeze what a bomb that was, absolutely pathetic if this was a reason.[/quote]


Hey, im not Big on Britney or anything like that, but alot of people dont even get 2 One Million. I particularly thought the album was alot better than the first one, but ok than the 3rd one.

U cant always change ur music 2 an R&B appeal without giving credit where credit is due Britney, Jessica, NSync.
Straight Jacket Funk Affair
Album plays and love for vinyl records.
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Reply #3 posted 01/06/03 11:11am

PlastikLuvAffa
ir

...this is out of a tabloid, so i dunno if this would have true merit...hmm
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Reply #4 posted 01/06/03 11:16am

mistermaxxx

One Trick too another.as if Beyonce being Hooked up with Jay Z won't have Bill O'Reily's Bell Ringing off the Hook too Picket Pepsi???nobody hardly drinks that Cough Cyrup known as Pepsi anyway.MJ never did&they knew but the difference was that MJ had long Proved Himself as a Artist.while babes like Britney&Beyonce are Both Foxy Mama's as far as Talent&Influncing over the long hall forgetaboutit.
mistermaxxx
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Reply #5 posted 01/06/03 1:21pm

purpleone

avatar

mistermaxxx said:

One Trick too another.as if Beyonce being Hooked up with Jay Z won't have Bill O'Reily's Bell Ringing off the Hook too Picket Pepsi???nobody hardly drinks that Cough Cyrup known as Pepsi anyway.MJ never did&they knew but the difference was that MJ had long Proved Himself as a Artist.while babes like Britney&Beyonce are Both Foxy Mama's as far as Talent&Influncing over the long hall forgetaboutit.

beyonce has no talent??? what have YOU been drinking!!??
don't need no reefer, don't need cocaine
purple music does the same to my brain
i'm high, so high
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Reply #6 posted 01/06/03 1:42pm

VinnyM27

avatar

mistermaxxx said:

One Trick too another.as if Beyonce being Hooked up with Jay Z won't have Bill O'Reily's Bell Ringing off the Hook too Picket Pepsi???nobody hardly drinks that Cough Cyrup known as Pepsi anyway.MJ never did&they knew but the difference was that MJ had long Proved Himself as a Artist.while babes like Britney&Beyonce are Both Foxy Mama's as far as Talent&Influncing over the long hall forgetaboutit.


I might be a little bit parnoid but I think Bill O'Reily will picket Pepsi anyway becuase its Beyonce and not becuase she is dating Jay-Z (if you read).
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Reply #7 posted 01/06/03 1:52pm

mistermaxxx

purpleone said:

mistermaxxx said:

One Trick too another.as if Beyonce being Hooked up with Jay Z won't have Bill O'Reily's Bell Ringing off the Hook too Picket Pepsi???nobody hardly drinks that Cough Cyrup known as Pepsi anyway.MJ never did&they knew but the difference was that MJ had long Proved Himself as a Artist.while babes like Britney&Beyonce are Both Foxy Mama's as far as Talent&Influncing over the long hall forgetaboutit.

beyonce has no talent??? what have YOU been drinking!!??
who can't sing like Beyonce? Her&Britney are almost the same Person if you think about it?? pretty much cut from the same cloth.
mistermaxxx
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Reply #8 posted 01/07/03 4:31am

purpleone

avatar

mistermaxxx said:

purpleone said:

mistermaxxx said:

One Trick too another.as if Beyonce being Hooked up with Jay Z won't have Bill O'Reily's Bell Ringing off the Hook too Picket Pepsi???nobody hardly drinks that Cough Cyrup known as Pepsi anyway.MJ never did&they knew but the difference was that MJ had long Proved Himself as a Artist.while babes like Britney&Beyonce are Both Foxy Mama's as far as Talent&Influncing over the long hall forgetaboutit.

beyonce has no talent??? what have YOU been drinking!!??
who can't sing like Beyonce? Her&Britney are almost the same Person if you think about it?? pretty much cut from the same cloth.

you must be crazy..
don't need no reefer, don't need cocaine
purple music does the same to my brain
i'm high, so high
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Reply #9 posted 01/07/03 4:56am

abierman

eversince I had that $125-session with Britney-lookalike Kayla, in a stripclub in Reno just before Newyear's, I do not want to hear a bad word about Britney anymore!
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Reply #10 posted 01/07/03 7:03am

Joshy84au

avatar

WHO CARES?!?!?!?


*i dont know how 2 live without your love
i was Born2MakeUHappy
cos you're the only 1 within my heart
i was born 2 make u happy
always & 4ever u & me
thats the way our love should be
i don't know how 2 live without your love
i was Born2makeUHappy*
***************************************************************************************
Song of the Day: Prince *Acknowledge Me*
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Reply #11 posted 01/07/03 7:07am

Joshy84au

avatar

i must say this tho . . . .beyonce wears the same if not as little clothing on stage as britney . . .yet media make sup lame ass tabloid stories about er,making her look less than beyonce,,P!NK or whomever. . . .
ah fuck it,bottom line is TABLOIDS CAN MAKE LIKE R.S. & GO F%#K THEMSELVES!
[This message was edited Tue Jan 7 7:08:27 PST 2003 by Joshy84au]
***************************************************************************************
Song of the Day: Prince *Acknowledge Me*
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Reply #12 posted 01/08/03 11:05am

Harlepolis

mistermaxxx said:

purpleone said:

mistermaxxx said:

One Trick too another.as if Beyonce being Hooked up with Jay Z won't have Bill O'Reily's Bell Ringing off the Hook too Picket Pepsi???nobody hardly drinks that Cough Cyrup known as Pepsi anyway.MJ never did&they knew but the difference was that MJ had long Proved Himself as a Artist.while babes like Britney&Beyonce are Both Foxy Mama's as far as Talent&Influncing over the long hall forgetaboutit.

beyonce has no talent??? what have YOU been drinking!!??
who can't sing like Beyonce? Her&Britney are almost the same Person if you think about it?? pretty much cut from the same cloth.


C'mon now Mistermaxxx, give a sistah a lil' credit. Its fair enough if you're not too fond of her personality or her image but comparing her 2 Brit is mos def unfair. I hope you take the easy time to listen to her efforts, the woman can write tight lyrics and if you can't notice she
can SANG her big booty off
I can safely saw that she's the next Mariah Carey(I know someone here will hound 4 saying this).
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Reply #13 posted 01/08/03 11:17am

Moonbeam

They are going from bad to worse.
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Reply #14 posted 01/08/03 5:00pm

mistermaxxx

Harlepolis said:

mistermaxxx said:

purpleone said:

mistermaxxx said:

One Trick too another.as if Beyonce being Hooked up with Jay Z won't have Bill O'Reily's Bell Ringing off the Hook too Picket Pepsi???nobody hardly drinks that Cough Cyrup known as Pepsi anyway.MJ never did&they knew but the difference was that MJ had long Proved Himself as a Artist.while babes like Britney&Beyonce are Both Foxy Mama's as far as Talent&Influncing over the long hall forgetaboutit.

beyonce has no talent??? what have YOU been drinking!!??
who can't sing like Beyonce? Her&Britney are almost the same Person if you think about it?? pretty much cut from the same cloth.


C'mon now Mistermaxxx, give a sistah a lil' credit. Its fair enough if you're not too fond of her personality or her image but comparing her 2 Brit is mos def unfair. I hope you take the easy time to listen to her efforts, the woman can write tight lyrics and if you can't notice she
can SANG her big booty off
I can safely saw that she's the next Mariah Carey(I know someone here will hound 4 saying this).
Shanice Wilson was more Closer too Mariah IMHO than beyonce.Beyonce is a Better Singer than Britney but is She a Singer's Singer?HELL NAW!! Can i Find 25-50 Beyonce style Singers in your town walking up&Down the Street?HELL YES!!
mistermaxxx
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Reply #15 posted 01/08/03 5:02pm

mistermaxxx

purpleone said:

mistermaxxx said:

purpleone said:

mistermaxxx said:

One Trick too another.as if Beyonce being Hooked up with Jay Z won't have Bill O'Reily's Bell Ringing off the Hook too Picket Pepsi???nobody hardly drinks that Cough Cyrup known as Pepsi anyway.MJ never did&they knew but the difference was that MJ had long Proved Himself as a Artist.while babes like Britney&Beyonce are Both Foxy Mama's as far as Talent&Influncing over the long hall forgetaboutit.

beyonce has no talent??? what have YOU been drinking!!??
who can't sing like Beyonce? Her&Britney are almost the same Person if you think about it?? pretty much cut from the same cloth.

you must be crazy..
yeah I'm Crazy but I'm talking about Talent&Beyonce is Better as a Singer than Britney but then again so is Janet Jackson&Your Point?? Beyonce can't sing like Deborah Cox,Toni Braxton,Tamia,Chante Moore,Shanice Wilson,&about 499 Other Females will Smear Her as a Singer.
mistermaxxx
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Reply #16 posted 01/08/03 5:11pm

rio

avatar

if the day comes that britney has to get by on talent alone, she would have no career...
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Reply #17 posted 01/09/03 4:41am

abierman

rio said:

if the day comes that britney has to get by on talent alone, she would have no career...



Well thank God she has a nice rack and a fine ass! I am not into her music but I do like her for being who she is! She is riding on a trip, and making loads of money with it, who wouldn't want to be her right now? I don't think she sees herself as a serious singer/songwriter right now! I say: more power to her!
[This message was edited Thu Jan 9 4:41:35 PST 2003 by abierman]
[This message was edited Thu Jan 9 6:18:05 PST 2003 by abierman]
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