bettybop said:

Are those people over at Def Jam on dope? Or is it they just don't care? "We Belong Together", a ballad, was her comeback record. So, why don't they stick with what worked so well in the past? Why didn't they release a ballad as the first single instead of some stupid hip-hop song about Eminem??? Where is Mariah's management? Why aren't they doing something???

Mariah's New LP Packaged With Mini Magazine



August 3


It has come to this: Island Def Jam revealed that Mariah Carey’s new album Memoirs of an Imperfect Angel will feature a 34-page booklet devoted to the diva and produced by Elle magazine, Brand Week reports. It will be stocked with articles like “VIP Access to Her Sexy Love Life” and ads for Elizabeth Arden and the Bahamas Board of Tourism, among others.

The integration of advertisements is the latest move by record companies to increase revenues as album sales continue to plummet. If the experiment succeeds, ad-packed booklets for Rihanna, Kanye West and Bon Jovi might be next.

“The idea was really simple thinking: ‘We sell millions of records, so you should advertise with us,’ ” Island Def Jam head Antonio “L.A.” Reid said of the promotional deal. “My artists have substantial circulation — when you sell 2 million, 5 million, 8 million, that’s a lot of eyeballs. Most magazines aren’t as successful as those records.” The booklet will also appear in issues of Elle that coincide with the September 15th release of Carey’s album and plans are underway to produce a digitized version of the booklet for the digital release.

Back in January 2008, Rock Daily wrote that then-EMI honcho Guy Hands flirted with the idea of corporate branding an artist, saying “Football [Soccer] teams have very distinct corporate sponsorship. Why shouldn’t some of the leading bands have the same sort of relationships?”



http://www.rollingstone.c...-magazine/

^

love the idea. sounds like a lush campaign if executed well.

it makes me glad they pushed back the album. to also have that booklet included in the biggest issue of the year for fashion magazines (september) is really smart.

hope i'll get one of those editions in my hands.
[Edited 8/3/09 13:09pm]

BSK3478 said:

"bizzarms"

34-page booklet !!!!

Alej said:

you think one of those ads will be windex?

oh, and co-

PricelessHo said:

idk

Maybe we'll get an ad for Eminem's album

i don't think they'll do asswipes

!

Mariah Scary is so pathetic.

I ran into this:

http://www.musicisthehear...-kong.html

A listening preview party for Mariah's new album Memoirs of an Imperfect Angel was held in Hong Kong at the local Universal building. Regional marketing staff and media were invited, and two Mariah fans share their experience and describe the six songs that were played:

Obsessed
- Everyone knows this track...

Candy Bling
- Mariah's slowest jam to date, I can't quite think of a song to compare it to...
- Very nice flow with an initmate feeling. In the middle, when Mariah sings 'STOP', there is a pause with no music (similar to "We Belong Together" when she sings "too deep"), bass is heavy, very slow and soulful jam.

Standing O
- Very Mary J. Blige, 'Standing O-O-O-O-O...' Another urban/R&B type song.
- Similar in style to "Obsessed" with a little harder feel. With 'oh oh oh' in the chorus. There are more electric effects and a special ending.

H-A-T-E-U
- Much much better than the leaked demo, but the overall melody and production is the same and the baby sound is still there.

- Similar to the demo, but with an extra bridge.

Impossible
- Another slow ballad... very Blackstreet.. Jodeci references in the lyrics.

- Chorus lyrics: 'Love You Like..... love you like....' quite lot of whispering in this song, sounds like a side-track.

I Want To Know What Love Is
- It's got that whole "Through The Rain" vibe... breathy first chorus, then it's "bring on the choir".

- Piano intro, then drum, arrangement something like "Bringin' On The Heartbreak." Yet it also has a 'world music' kind of feeling (like "Fly Like a Bird", "What More Can I Give"). The whole song is short in length

All 6 songs were produced by Tricky Stewart and The-Dream, with the addition of Big Jim in "I Want To Know What Love Is." At least 3 singles are expected to be released from the album.

Her new album Memoirs Of An Imperfect Angel in stores September 15th

Source: Mariah Daily

To launch Memoirs of an imperfect Angel, Mariah will have an unprecedented number of high-profile release week appearances, including:

- VH1 Storytellers - this is Mariah's first ever appearance

- BET 106 & Park takeover

- Star presentation on the Hollywood Walk of Fame

- A very special performance on The Today Show to close out their Summer Concert Series

Memoirs of an imperfect Angel, packaged in a beautiful 3 panel softpack, is a must-have for all Mariah fans and will include:

- The CD

- A 2nd Enhanced CD featuring the "Obsessed" video, a remix video, and 3 remixes

- A 36 page Elle mini-magazine that's an inside look at Mariah

Along with a massive marketing, advertising, and online campaign, Memoirs of an imperfect Angel is positioned to be one of the biggest releases of the year!

Memoirs of an imperfect Angel hits stores September 15, 2009

Source: Mariah Daily

Alej said:

So much for going back to basics? the dream doesnt show me anything basic, hes overblown more of the same whats hip now, gotta sell or else

Alej said:

i want to hear those so bad. sounds like they're going for that 90's slow jam sound with this album, which i love.

but i wonder why they only picked the stuff with Dream? usually they preview the Big Jim stuff. and i thought Timbaland's will be there, too (i wonder if it's scrapped)

edit:

some people also mentioned there's a lot of her lower register in this record
[Edited 8/5/09 1:22am]

Alej said:

about time!

though i'm pissed the Storytellers taping got pushed back. i wanted fan reviews

.
[Edited 8/5/09 1:24am]

Whatever you think of her, she is damn fine.

Nuff sed.

so she truly is revisiting that look

PricelessHo said:

Is this a new photo? Cause she sure looks older

^
yes, it's from a recent shoot.

Its a tribute to this photo

PricelessHo said:

She said in an interview that they're still working on thangs so she doesn't know for sure what's going to be on the album and what isn't.

Her lower register

I'm a little excited about this album now

PricelessHo said:

That is one messed up shot

Her eyes look very weird

PricelessHo said:

I hope we get the Storytellers performance in Mexico

Candy Bling samples Teddy Pendergrass's Love TKO!

-

alej, hopefully you will

I wonder if she's implying that there will be a 20th anniversary tribute disc to her self-titled debuted, coming up soon

^

but wouldn't that require them to wait till it's 2010? and i also wonder if MC will ink a new deal with def jam since her contract will be up with this release.

Timmy84 said:

That GIF cracks me up everytime! I love obessed.

PricelessHo said:

I think she will I don't think they're just going to let her go.

PricelessHo said:

2freaky4church1 said:

yes we know you are cincinnatian.