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Good article about Madge's ill-fated 1989 Pepsi Ad  I remember all this, do you?
----- THE ADVERT: Madonna, singing Like a Prayer for Pepsi in 1989 THE SCHTICK: The cola wars in full swing, Pepsi wheeled out its big gun - the Queen of Pop - to perform her latest single THE BREAKDOWN: It was, the TV voiceover promised us, not to be missed. The Material Girl was to put the fizz into Pepsi's campaign - for a fee of $5m. The premiere of Madonna's Like A Prayer in a two-minute advert was notable enough to be reported on ITN's News At Ten, and ITV ran trailers advertising when it would be shown - 8.12pm on Thursday 2 March, 1989. But within 48 hours of the much-hyped worldwide premiere, the company pulled the ad, and it was never screened again..... Click here to read the full article: http://news.bbc.co.uk/2/h...922129.stm "I would say that Prince's top thirty percent is great. Of that thirty percent, I'll bet the public has heard twenty percent of it." - Susan Rogers, "Hunting for Prince's Vault", BBC, 2015 |
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It wasn't ill fated. It wasn't an accident. It was deliberate.
It was controversial. Some people thought she took Pepsi's money and screwed them by basically giving them something too controversial. I don't want you to think like me. I just want you to think. |
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