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Thread started 12/24/08 5:34am

LondonStyle

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Most music didn't sell a single copy in 2008 - The Orgers & Prince were right again!

Finger on the pulse of the music industry...well done guys & girls... biggrin

A massive 10m songs failed to find a single buyer this year, reports a new study eek eek

Sean Michaels guardian.co.uk, Tuesday 23 December 2008 14.28 GMT Article history

CDs on sale in an HMV store, Victoria Centre, Nottingham. Photograph: David Sillitoe/Guardian

According to a new study, of the 13m songs available for sale on the internet last year, more than 10m failed to find a single buyer.


The research, conducted by the MCPS-PRS's Will Page and Andrew Bud, brings us that much closer to proving Sturgeon's Law – that 90% of everything is crap. It also provides evidence for the famous old rock critic adage – your favourite band sucks.


More importantly, these findings challenge the "long tail" theory that diverse, specialised items – though individually less popular - will together outsell mainstream "hits".


Page is the chief economist at the MCPS-PRS Alliance, a not-for-profit royalty collection agency. According to his and Bud's research, 80% of all revenue came from about 52,000 tracks – the "hits" that powered the music industry. Broken down by album, only 173,000 of the 1.23m available albums were ever purchased – leaving 85% without a single copy sold.


"I think people believed in a fat, fertile long tail because they wanted it to be true," Mr Bud told the Times. "The statistical theories used to justify that theory were intelligent and plausible. But they turned out to be wrong."


"The relative size of the dormant 'zero sellers' tail was truly jaw-dropping," Page emphasised.

http://www.guardian.co.uk...sell-sales
[Edited 12/24/08 5:35am]
Da, Da, Da....Emancipation....Free..don't think I ain't..! London 21 Nights...Clap your hands...you know the rest..
James Brown & Michael Jackson RIP, your music still lives with us!
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Reply #1 posted 12/24/08 6:53am

laurarichardso
n

LondonStyle said:

Finger on the pulse of the music industry...well done guys & girls... biggrin

A massive 10m songs failed to find a single buyer this year, reports a new study eek eek

Sean Michaels guardian.co.uk, Tuesday 23 December 2008 14.28 GMT Article history

CDs on sale in an HMV store, Victoria Centre, Nottingham. Photograph: David Sillitoe/Guardian

According to a new study, of the 13m songs available for sale on the internet last year, more than 10m failed to find a single buyer.


The research, conducted by the MCPS-PRS's Will Page and Andrew Bud, brings us that much closer to proving Sturgeon's Law – that 90% of everything is crap. It also provides evidence for the famous old rock critic adage – your favourite band sucks.


More importantly, these findings challenge the "long tail" theory that diverse, specialised items – though individually less popular - will together outsell mainstream "hits".


Page is the chief economist at the MCPS-PRS Alliance, a not-for-profit royalty collection agency. According to his and Bud's research, 80% of all revenue came from about 52,000 tracks – the "hits" that powered the music industry. Broken down by album, only 173,000 of the 1.23m available albums were ever purchased – leaving 85% without a single copy sold.


"I think people believed in a fat, fertile long tail because they wanted it to be true," Mr Bud told the Times. "The statistical theories used to justify that theory were intelligent and plausible. But they turned out to be wrong."


"The relative size of the dormant 'zero sellers' tail was truly jaw-dropping," Page emphasised.

http://www.guardian.co.uk...sell-sales
[Edited 12/24/08 5:35am]

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Some us orgers know what we are talking about and some of us are still living in a dream world.
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