from mjcool/janet-love
Janet’s latest lingerie line will be called Pleasure Principle and released in stores by the end of the year or early 2009. Co-designed with Australian lingerie designer Bruno Schiavi, they will come in a range of sizes: 32A to 44G.


The stores that will carry the line in the U.S. are yet to be revealed with plans for it to follow into European, Australian and Asian stores in the future.


There are also plans for Janet to expand into other clothing lines in the future.


Janet Jackson’s latest release isn’t from this year’s “Discipline” album — it’s her lingerie line, Pleasure Principle.


The legendary hip-hop and R&B diva teamed with Bruno Schiavi, the Australian lingerie designer behind Dr. Rey’s Shapewear line (named for “Dr. 90210” fixture Dr. Robert Rey), for her debut fashion duet. The 18-piece line is named after the hit single from Jackson’s 1986 multiplatinum album “Control,” is designed to be comfortable for a range of sizes — 32A to 44G, and is crafted of mostly satin and lace.


Items will be manufactured in China and will be in department stores by late this year or early 2009. Jackson and Schiavi are currently in negotiations with major chains to carry the line; U.S. stores will be revealed in coming months, with releases in Australia, Japan and Europe to follow.


Jackson said the combination of beauty and comfort was the primary driver for the designs, though affordability was also paramount. Price points for the bra and underwear pieces are all under $40.

“I hate when you’ve had on a bra all day long and you just can’t wait to take it off — every woman has experienced that,” she said. “A lot of lingerie tends to leave those marks and be uncomfortable. This line is about detail, fit and comfort as well as beauty and making women feel sexy.
”

This is the first time in her long career that Jackson has undertaken an apparel line of any sort, though she is a fan of Alexander McQueen — she came out to help fete the opening of his Los Angeles store this spring — and Versace, whose show she attended in June. Her innerwear collection will be expanded in the future, plus Schiavi and Jackson are already at work on additional lines and collaborations, including plans to extend beyond lingerie in 2009.


“In order for me to do something I have to be very passionate about it or I won’t give it my all,” she said. “I had so much fun designing this.
”
Jackson, who next month is embarking on her first North American concert tour in seven years, said the line developed quickly, though since she’s preparing for her tour, and Schiavi splits time between Los Angeles and Australia, the pair had to squeeze in design sessions whenever they could — even during dance rehearsals or over the phone in the middle of the night.

“It’s 3 a.m., Janet’s in Paris and I’m in Australia and we’re on the phone talking about the line,” said Schiavi.


“I eat lunch at the same time every day, so we’d do a lot of work during my lunch time when Bruno would come down to rehearsals,” Jackson added.

The singer first unveiled plans for the line in June at the Versace men’s wear show in Milan in June, right around the time Jackson and longtime boyfriend, record producer Jermaine Dupri, said they’re planning to start a family after the latest tour ends.


Jackson said the lingerie line is “definitely” a good jumping-off point for future fashion endeavors.

“It’s something for every woman, and I truly do mean that. It makes you feel sexy,” she said.

And presumably there will be no wardrobe malfunctions.



Janet-love...

I love her hustle. Least she's one Jackson you can depend for ANYTHING released.

Timmy84 said:

yep

bboy87 said:

Every time her eldest siblings, nieces and nephews (and father) makes announcements about what they're doing, you don't hear SHIT!

They should be called "The Lazy Family of Pop Music".
[Edited 8/20/08 9:55am]

Timmy84 said:

At least Joe's doin' somethin'

Janet's in touring shape.

VoicesCarry said:

Yes she is. I can't wait for mid-October!

bboy87 said:

Yeah, that belt is still going strong after nearly 60 years.

Its probably cuz they worked their behinds off like crazy back in the day.Janet seems like she lost drive 4 a while 2 with the whole not touring 4 a while thing.Im glad shes gettin back in there.Im going 2 go see her

at first i didn't believe this until i saw the pic. but im proud of janet for doing things outside of the entertainment field. Now she is a business woman.

oh im so proud of her and this dumb shit

Mariah was going to venture into Lingerie and things like that but went and did the perfume thing. Big problem with this "ad", ok its for "bigger" sizes and yet the model you put out there is a stick figure?

lastdecember said:

i so proud of her skanky vag

Not mad @ this hustle game, Miss Janet. Not mad.

oh wait, im so proud of Bruno, the designer.

they should just call it the
'let bruno show you how to look like a skank whore janet wanna be lingerie for 14 yr olds with giant boobs'

or 'the JJ how to get a baby in ya at age 13 lingerie'

lastdecember said:

you must NOT know anythign about bra or panty sizes. because that model is probably a 32A. Just like the line said: "they will come in a range of sizes: 32A to 44G."

hip-hop rnb diva?


she's a pop diva.

horatio said:

calm down. Janet didn't have to put her name out there on some endorsement. She is taking a chance.

Timmy84 said:

I wonder when the Joe Jackson clothing line will be launched And didn't Michael recently announce a clothing line,too?

I know nothing about clothes and their desing, but shoudnt you have some sort of education to do that? I don´t understand how can just anybody (I mean Janet) design clothes and tell you that they re fitting the best? Iˇm just wondering, not bashing...

dag said:

I guess it's like when a celebrity has their own perfume? We know that they don't actually go into the lab and create the scent themselves They're really just putting their name on a product that's created by others.Perhaps this is the case with clothing lines too?

SoulAlive said:

Yeah, I don´t think that they don´t do the parfumes themselves in the lab, but Janet said she designed them, so I am thinking, she must have drawn the sketches etc and with that you must run with the patterns and its cuts and I think one should know something about that....Well, what do I know, right?

dag said:

I don't know about Janet but most celebs don't draw up the designs. They tell the team what they what they have in mind or the team comes up with something and run it past them for final approval on fabrics, fit, stitching, colors, etc. Venus Williams actually does her sketches. Mariah supposedly actually helped pick the notes for her perfume but a fragrance is simpler to plan out than a clothing line.

JackieBlue said:

I´d say the perfume is harder. You can see the clothes, but I can´t imagine having in mind certain smell.

dag said:

But once you pick out the scent that's it. A perfumer will work with you to try to get the scent you'd like if it's something particular.

With a clothing line you need to have dozens and dozens of items which usually includes accessories, then you've got seasons. If you're really involved there's a lot to review. Seems tough to me especially if you have a limited budget or marketing toward a particular demographic.

JackieBlue said:

YOu´re probably right, but if I was to desing clothes and have as much money, I wouldn´t worry about anything, I´d just desing something I´d like to wear. That´s why I am not a millionaire, I guess.

dag said:

I'm sure a lot of them just give thumbs up or thumbs down but want to sound or be more involved than they really are.

JackieBlue said:

Probably...