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Forums > Music: Non-Prince > Are labels finally getting the IDEA that catering to kids is a BAD business model?
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Thread started 02/10/08 11:53am

lastdecember

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Are labels finally getting the IDEA that catering to kids is a BAD business model?

Well it just might be over, what someone said a few months ago that this generation will be reduced to nothing more than a RINGTONE, and most new artists being signed will NEVER been allowed to record more than a single or two, paid nothing, and labels will rake in money off there single and ringtones. Well it all looks to be coming true, well at least an experiment for 2008.

I email i got from a close friend that i used to work for as a buying consultant within Musicland's company, send me an email of 75 upcoming A list releases. A list releases are the ones that label is going all out for , meaning, press, radioplay, tour dollars, etc.... Of the 75 artists and releases, 60 of them are from artists that began in the 70's-90's era, 15 come from this decade, and 3 of those are from artists that have never recorded before.

"We went where our music was appreciated, and that was everywhere but the USA, we knew we had fans, but there is only so much of the world you can play at once" Magne F
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Reply #1 posted 02/10/08 5:25pm

CandaceS

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Pathetic, but not surprising. Shoot, as far as touring goes, only the older artists make real money.

Any chance you could post the list? smile
"I would say that Prince's top thirty percent is great. Of that thirty percent, I'll bet the public has heard twenty percent of it." - Susan Rogers, "Hunting for Prince's Vault", BBC, 2015
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Reply #2 posted 02/10/08 6:00pm

Dance

It's too late for them to get it.

It's over.

People have moved on for the most part.

Disney will be the only label. lol lol
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Reply #3 posted 02/11/08 1:43am

TANKAEFC

that's what happens when you let hood rats and fake pimps run things. Why else would someone like Kanye West have the success he has had? Not hatin' on Kanye, but he definitely is about 5 minutes past his 15 minutes of fame.
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Reply #4 posted 02/11/08 2:38am

rocknrolldave

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Well whilst the speed that the digital revolution has overtaken the music business has been truly overwhelming, the record companies have been so guilty of burying their heads in the sand and stomping their feet like spoilt children that they deserve what they have brought on themselves.

The labels stuck their heels in when downloading became widespread and hoped that smacking hands and sounding severe would stop people. It took Apple, a computer company, to make people want to LEGALLY download music, by providing people with WHAT THEY WANT, which is want record companies have failed to do for years and years and years.

The labels thought they could kill of file-sharing and downloading so that people would stick with good old overpriced CD's and CD singles. What they SHOULD have done is invested in the technology themselves and accentuated the positives, the advantages... (e.g.There are loads of long-since deleted tracks that have now made their way back out into the public domain - tracks that have been bootlegged for years that now people can legitimately buy.)

Labels should see that even if the price of milk goes down you still need to look after your cash cows.
This is not an exit
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Reply #5 posted 02/11/08 6:40am

TonyVanDam

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lastdecember said:

Well it just might be over, what someone said a few months ago that this generation will be reduced to nothing more than a RINGTONE, and most new artists being signed will NEVER been allowed to record more than a single or two, paid nothing, and labels will rake in money off there single and ringtones. Well it all looks to be coming true, well at least an experiment for 2008.

I email i got from a close friend that i used to work for as a buying consultant within Musicland's company, send me an email of 75 upcoming A list releases. A list releases are the ones that label is going all out for , meaning, press, radioplay, tour dollars, etc.... Of the 75 artists and releases, 60 of them are from artists that began in the 70's-90's era, 15 come from this decade, and 3 of those are from artists that have never recorded before.


SIDENOTE: The kids are the enemies that will kill the major labels by 2010. Once again, the RIAA have no one to blame but themselves.

http://www.slyck.com/stor...e_for_Kids


P2P Downloading Still a Top Choice for Kids
January 30, 2008
Thomas Mennecke


When the money flows, iTunes seems like the way to go, especially for the younger generation. Armed with their parents' credit cards and an iTunes account, preteens are finding that iTunes offers a decent enough avenue for digital music. And since the iPod is virtually synonymous with iTunes, it stands to reason that Apple’s iTunes has managed to carve an impressive niche among the younger generation.

The NPD Group’s latest study seems to at least partially support this concept. However, the surprising reality is that among the 9-14 age group, iTunes is only a competitive, not dominant, player. According to the study, 49% of preteens used iTunes, 26% used LimeWire, while 16% traded music via MySpace. The remaining 7% was unaccounted for in the study.

The NPD Group’s somewhat pro-industry reaction to this study confirmed suspicions that downloading from P2P remained a substantial component of the overall downloading picture in this age group.

“It’s encouraging that so many young consumers are acquiring digital music the legal way -- by paying for it,” according to Russ Crupnick, vice president and entertainment industry analyst for The NPD Group. “On the other hand, it’s surprising how unsupervised they are. The music industry hoped that litigation and education might encourage parents to keep better tabs on their kids’ digital music activities, but the truth is many kids continue to share music via P2P.”

With their parents' credit cards and money, and the simplicity of iTunes and iPod, it would appear there would be little incentive for preteens to use anything other than Apple’s music store. However, this convenience appears to only have a limited impact on the downloading habits of children. Additionally, the study doesn’t take into consideration BitTorrent’s impact on music acquisition – only P2P.

Another interesting point to extract is the age group of those studied. The adults who are now charged with raising 9-14 year olds grew up a decade ago in the online environment. Those teenagers are now 20 or 30 somethings with children. This is especially significant considering that 14 years ago, the digital revolution was just emerging from its infancy. And only 9 years ago, Napster launched its first release. The NPD group argues that parents should have deeper vigilance, however this ideal could be difficult to enforce considering many young parents are file-sharers themselves.
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