Mariah Carey hopes to hit more than high notes in the fall scent parade with M by Mariah Carey, her new women's fragrance.

Carey unveiled her scent to beauty editors at a cocktail party in SoHo Monday night, which she hosted with Elizabeth Arden, her fragrance licensee. And if Carey's musical prowess extends to her fragrance, Arden will have a hit on its hands: She is the best-selling female musical artist of all time, with 17 number-one singles - not to mention a five-octave range - to her credit. Carey also has won five Grammy Awards, nine American Music Awards and Billboard's "Artist of the Decade" award for her singing and songwriting talents. She is recording a new album.

The M by Mariah Carey scent, which the singer created with perfumer Carlos Benaim of International Flavors & Fragrances, is a floriental. It has top notes of marshmallow and sea breeze accord, a heart of Living Tahitian Tiare and gardenia and a drydown of sheer amber, patchouli and Moroccan incense.

An eau de parfum spray, M by Mariah Carey will be available in three sizes: 1 oz. for $38, 1.7 oz. for $48 and 3.3 oz. for $58. A 0.5-oz. parfum, $175, and a 6.7-oz. body lotion, $28, also will be sold.

The bottle, created by Arden's Jean Antretter, is a lavender glass orb with a subtle wave design and a silver rope-patterned neck. The cap is topped by Carey's signature butterfly. The outer carton features fluttering butterflies, with a front panel that opens to reveal the fragrance.


About Carlos Benaim

Carlos Benaim, vice president and senior perfumer at International Flavors & Fragrances (IFF), was given a Lifetime Achievement Award by the American Society of Perfumers in 2004. Carlos Benaim fragrances that have won Fifi awards (the "Oscars" of the fragrance world): Calvin Klein Euphoria (2006), Prada by Prada (2005), Ralph Lauren Polo Blue (2003). Fragrances created by Carlos Benaim include:

Cacharel Promesse (2005, with Sophie Labbe)
Calvin Klein CK IN2U Her (2007, with Loc Dong)
Calvin Klein Contradiction for men (with Pierre Wargnye)
Calvin Klein Eternity for men (1989)
Calvin Klein Euphoria (2005, with Dominique Ropion & Loc Dong)
Calvin Klein Euphoria Blossom (2006, with Loc Dong)
Calvin Klein Euphoria for men (2006, with Loc Dong & Jean Marc Chaillan)
Carolina Herrera Aqua (2005)
Carolina Herrera Carolina (with Clement Gavarry)
Carolina Herrera Chic Men (with Ann Gottlieb & Jean Marc Chaillan)
Chloe Collection 2005 (with Clement Gavarry)
Christian Dior Pure Poison (2004, with D. Ropion & O. Polge)
Elizabeth Arden Provocative Interlude (2006, with Loc Dong)
Elizabeth Taylor White Diamonds (1991)
Giorgio Armani Armani Code for women (2006, with D. Ropion & O. Polge)
Giorgio Armani Emporio Armani White for men
Givenchy Very Irresistible for women (with Sophie Labbe & Dominique Ropion)
Liz Claiborne Mambo men (2001)
Loewe Quizas, Quizas, Quizas (2007, with Emilio Valeras)
Mariah Carey M by Mariah Carey (2007)
Nina Ricci Premier Jour (2001, with Sophie Labbé)
Prada Prada Eau de Parfum (2004, with Clement & Max Gavarry)
Prada Prada Tendre (2006, with Clement Gavarry)
Ralph Lauren Polo (1978)
Ralph Lauren Polo Blue (with Christophe Laudamiel)
Viktor & Rolf Flowerbomb (2005, with Olivier Polge & Domitille Bertier)
Zara Woman

PricelessHo said:

i stopped right there.

is this for real? is there an after thought of nacho's too?

my god woman...do you not remember your past:

sosgemini said:

HOT damn

My aunt who works in fragrence in a department store has to go to a Mariah party this week for her new perfume.

Just thought I would contribute

Isn't/wasn't "M" Madonna's clothing line for H&M?

jayaredee said:

damn the bottle's image is down. Go to mariahdaily.com to view it

PricelessHo said:

I can still c it

sosgemini said:

I keep thinking of that pic in the Daily News of Mariah wolfing down french fries.

My aunt came back from the Mariah perfume party. She got a butterfly gift bag with a deluxe Emancipation of Mimi cd and a smaller sampler of the new fragrance.
There were shirtless men in spandex shorts wearing butterfly masks there and also it was hosted by one of Mariah's backup dancers from her last tour. I'm not sure who.

I smelled the perfume. It's not that exciting but not bad either. I kind of think these celebrity fragrance lines are a bit tacky anyways since everyone does it now.

.
[Edited 6/20/07 17:39pm]

Chico, please stop ignoring me and answer my orgnote!

CHIC0 said:

it should be called Skank or Eau de Cow

I don't know why, but whenever I hear the words "celebrity fragrance" or something meaning the same thing, I always think of:








Elizabeth Taylor walking into that cabana or casino where those guys are gambling and putting down some diamonds and saying "These have always brought me luck..."





Sorry, I just wanted to share that.

theodore said:

CHIC0

theodore said:

here:










better?

CHIC0 said:

Raze said:

I'm so feeling you on that! It's true!

datdude said:

'Eau de Cow'?

...now you know that's just layers of wrong

It smells of clammy whores, I am sure of it

PricelessHo said:

M for muff. lol

2freaky4church1 said:

Real lame name 'M' thought she
would have named it Butterfly or Candy girl
or something amazingly girly. 'M' Not Mariah at all.

paper said:

the one she wanted was already taken by a brand of cosmetics made for 6 year old girls





hell, i'm surprised she's even bothering with her own and didn't just beg them to let her be their spokesperson.