May 29, 2007
Rumor of 50 Cent's 10% Share in Glaceau Likely PR Move
Bruce Banner beat me to the punch at Playahata, but I too find AllHipHop's claim that 50 Cent held 10% of Glaceau, which is being acquired by Coke, rather questionable. I'm not saying it's impossible just highly unlikely given that 50's ownership stake has not been previously revealed and no legitimate news outlets have run this information that I can find.

My best guess has been that this is planted news from 50 Cent's camp which worked perfectly. AllHipHop runs the claim in a hip hop news item, it's immediately reprinted on all sorts of discussion boards and the like, gradually becoming disconnected from its origin and taking on a life of its own. As happened this weekend.

According to Bruce, the folks at Glaceau would not confirm the details in response to phone calls and it's highly unlikely that such information would ever be officially released.

However, as Bruce points out at Playahata, lying to build your brand is a well-honed hip hop business technique.

If anybody has anything substantial on 50's ownership stake, please do let me know. I should clarify that I'm not saying that Nolan Strong or anyone at AllHipHop made anything up. It's just that they're a go to spot if you're an insider who wants to spread rumors making them vulnerable to getting gamed.

For a bit of background on 50 Cent and Coke's acquisition of Glaceau:
50 Cent Album Delayed, Vitaminwater Commercial & News, Marketing w/50's House


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Posted by Clyde on May 29, 2007 in Fiddy/50 Cent , Rumors | Permalink
Comments
Thanks a lot, C. Now I look like a flippin' moron for linking to the Panache Report.

Posted by: Jarrett Carter | May 30, 2007 at 09:12 AM

I knew this was a lie when I heard it ,Media Takeout also has some info saying that it is a lie.

Posted by:

Stupid move really. The IRS will be on his ass like anything now.

He needs to take some of that money and fix his teeth

Since I found out this dude is involved with Vitamin Water, I will make sure to stay away from it from now on.

I'll get some VOSS water. lol Ok. let me stop.
[Edited 6/6/07 7:10am]

Ok but here's the problem - If he was frontin' about the deal, why would he use THAT kind of deal to up his cred? Most rappers in his genre would make up some notorious story rather than a legit business deal.

The next thing is, why is he in their commercial if he doesn't have anything to do with their company?

Also, would it be sound business sense to have 50 rep your water that you're trying to market to the masses? In fact, I thought to myself once the $400 million story was released, "Now I bet they lost a lot of customers by showing that 50 Cent has something to do with the company". Even someone in this very thread said they'd stay away from the water and I guarantee a TON of people have probably done that just because of 50, so I don't see why Glacaeu would be down with a play like this and why 50's camp would make up a story of THIS nature.

this sounded to good to be true

bboy87 said:

naw he needs a speech pathologist first....