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Thread started 02/15/07 7:52pm

lastdecember

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Record Companies finally realizing the "sales" days are done, now will go after artists with loyal fan bases

Well the labels have brainstormed again, though this isnt really a brainstorm. They realize the days of million sellers are over and done with, they are going after artists with loyal fans and releasing LTD Deluxe editions with almost everything. Now this is may seem like the whole "Dual Disc" fiasco, but its not, the problem with dual disc was, the way it played, the fact that it didnt play in everything and also, they tried it with artists that really didnt have a loyal following. Deluxe editions will now become the "2007" thing, of course there is a price hike, most deluxes will carry a 19.99 to 24.99 list depending on the label and the content. Labels will be forcing stores to promote these items, with sale prices and positioning and with their ordering too. Deluxe editions will not be made available to any download outlets like iTunes. This is purely a way to save whatever is left of CD sales. So far listed on this Deluxe Edition experiment, releases from , Norah Jones, Joss Stone, Hilary Duff, Beyonce's (reissue will be 2 ways), Amerie, and many others in the rock field who plan 2007 releases like u2,dave matthews,Mariah Carey. What this will do, hope the labels, is to get the die hard to put down an extra 5+ dollars for a Dvd or Bonus cd of tracks not available anywhere. And the labels agree that the only way is with loyal music fans/artists that have loyal followings.

"We went where our music was appreciated, and that was everywhere but the USA, we knew we had fans, but there is only so much of the world you can play at once" Magne F
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Reply #1 posted 02/15/07 9:17pm

sallysassalot

that's what they should do. people like prince, madonna, u2, tori amos, bjork, david bowie, etc...these are artists with mad talent and a consistent, loyal fanbase. by supporting these artists you maximize profits while encouraging talent.

makes sense (and cents) to me.
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Reply #2 posted 02/15/07 9:31pm

lastdecember

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sallysassalot said:

that's what they should do. people like prince, madonna, u2, tori amos, bjork, david bowie, etc...these are artists with mad talent and a consistent, loyal fanbase. by supporting these artists you maximize profits while encouraging talent.

makes sense (and cents) to me.


Exactly the days of Million sellers are over, labels now have maximize their losses, stop spending all the money on Promo/Media/Tv adds and just put it in the product. I heard some incredible news, two of last years biggest albums, Jay Z's and Nelly Furtado actually were not profitable to the labels? Due to media/production costs both of these records despite selling over a million copies, lost money for the labels. I mean really its time to just stop the waste.

"We went where our music was appreciated, and that was everywhere but the USA, we knew we had fans, but there is only so much of the world you can play at once" Magne F
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Reply #3 posted 02/15/07 9:56pm

sallysassalot

lastdecember said:

sallysassalot said:

that's what they should do. people like prince, madonna, u2, tori amos, bjork, david bowie, etc...these are artists with mad talent and a consistent, loyal fanbase. by supporting these artists you maximize profits while encouraging talent.

makes sense (and cents) to me.


Exactly the days of Million sellers are over, labels now have maximize their losses, stop spending all the money on Promo/Media/Tv adds and just put it in the product. I heard some incredible news, two of last years biggest albums, Jay Z's and Nelly Furtado actually were not profitable to the labels? Due to media/production costs both of these records despite selling over a million copies, lost money for the labels. I mean really its time to just stop the waste.

labels could spend much less on marketing with artists who have a loyal fanbase. those fans will buy it automatically, so there's a few hundred thousand in total sales. you could also offer lower paying contracts to these artists. i mean, tori amos is not looking for a 10 million dollar record deal, lol. then you do some promo spots and advertising...nothing over the top...nd pay some radio stations to play the music...viola, you've got another hundred thousand. then the artist can go on tour and make more money for themself.

in the end, everyone seems happy. is it too easy? am i oversimplifying things?
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