From the 11/29/99 edition of Broadcasting & Cable, a trade publication (Page
64):



Pay-per-view pipeline Viewer's Choice is ringing in the millennium with a
new identity and the first PPV concert from The Artist (formerly known as
prince). Viewer's Choice, which officially become iNDEMAND on Jan. 1, will
cablecast the performance, The Rave un2 The Year 2000, at 10:00 PM ET on
Dec. 31. Rave runs for three hours, and retails for -surprise- 19.99. The
event itself will be recorded at the little big man's Paisley Park studio in
Minneapolis on Dec. 18. The Artist's PPV debut follows the release of Rave
Un2 the Joy Fantastic, his latest compilation released on NPG/Arista Records
Nov 9. A Viewer's Choice spokesman says the event will be predceded by a
marketing sweep, including cross-channel and MSO promotions, plus
appearances by The Artist on The Chris Rock Show and Larry King Live. Now
there's a conversation for the millenium.