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Thread started 10/01/99 10:30pm

Information on Rave promotion

I found something interesting in Borders 2day..a flyer 4 "Rave" that gives all the promotional info that Arista's gonna do. here it is word by word:
His Arista/NPG Debut. o(+> Rave Un2 the Joy Fantastic Produced by Prince. Special guests include Chuck D., Sheryl Crow, Ani DiFranco, No Doubt, and Maceo Parker.



Retail:

-Aggressive price & positioning and instore play programs.

-Extensive P.O.P.



Promotion:

-Premiere single, "The Greatest Romance Ever Sold," ships via satellite on 9/22 for official impact date of 9/27 at Top 40, Urban and Crossover.

-Extensive club/dance promotion features new mixes.

-Video world premiere in conjunction with single impact date.

-Massive trade announcement campaign in all key publications.



Advertising:

-Huge national television, radio and print consumer campaign.



Publicity:

-Album to be introduced to U.S. and international media via press conference on 9/16.

-Extensive coverage confirmed in virually all lifestyle, entertainment, urban and music publications and fanzines.

-High-profile network and cable television performances an appearances by The Artist, including MTV VIDEO MUSIC AWARDS, OPRAH, 60 MINUTES, THE TODAY SHOW, THE TONIGHT SHOW, GOOD MORNING AMERICA AND MUCH MORE.



Tour:

-World Tour begins with the new millenium.



Internet:

-News, lyrics, packaging, exclusive contests, and more on-line.



It also lists that it will be on vinyl as well as CD and cassette.
On the cover is a big blue o(+> and the inside is the info with a full page picture of o(+> holding the Rave cover as has previously been described. on the back cover is a small pic of o(+> playin habibi in his blue outfit. Hope this info helps calm the ease as to what arista is gonna do 2 promote this slammin' album. smile
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