Prince has been very effective in distributing his music. Least effort and high return on investment, therefore the release of cd's with newspapers.

This summer he seems to top it performance wise. At NSF he found out he could sell out if he tagges along an event that already draws audiance. This year he seems to work that concept very smart:

performances where the very much visited Soccer finale will be (Poland) and the Olympics (London).

He's not only a musical genius, he's a master in sales and marketing. I do admire him for that.