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Thread started 07/13/18 2:34am

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Incredibles 2 merchandise: the money goes to?

I write a movie. I create the characters. I direct the movie.
I get Disney/Pixar management to finance my project and I get Disney/Pixar employees to make my vision a reality (while also contributing some valuable ideas which I use).

Brad Bird ( director/writer ) did all of the above.

How much is a director/creator like Brad Bird likely to get from merchandise sales from the tens (or hundreds) of companies making licensed Incredibles 2 merchandise worldwide?

1) Does he get full permission to decide what company to do business with or is that decided for him by Disney?
2) Just how much is he likely to be getting from merchandise sales?

Merchandise profits are likely well in excess of movie profits yet I am having a hard time finding information about where the money goes in deals like this. Anyone have an idea?
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Reply #1 posted 07/13/18 2:39am

EmmaMcG

In the case of the Incredibles, Disney/Pixar own the rights so they get the profits. If they wanted to do a third movie without Brad Bird, they could do that and he wouldn't have a say.
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Reply #2 posted 07/13/18 11:01am

namepeace

I doubt any filmmaker will be able to acquire or retain the merchandising rights for tentpole movies, after what happened with Fox and George Lucas.

Spike Lee is a notable example of a filmmaker who has been successful retaining those rights, but his merchandising has always been kind of a niche market.

Good night, sweet Prince | 7 June 1958 - 21 April 2016

Props will be withheld until the showing and proving has commenced. -- Aaron McGruder
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Reply #3 posted 07/17/18 6:07am

OnlyNDaUsa

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They have a choice to do it or not do it. If one creates something they can sell it or not.

If we give it to Brad Bird that he did in fact, create those characters independent of Pixar/Disney (that is he was not hired to do so or did so as a work for hire) then it was his choice to make the deal or not make the deal.

Yes, many studios will NOT allow a creator to keep merchandising rights. But in the end, it is the right of the creator to take the deal or not take the deal.

Now I get it, maybe he is mad that he could have made more money... but that is on him. He can't whine now and want to change the contract after the fact. If it lost money would he pay back some of what he was paid? (well sometimes the have to...but again...if they accept that term they are bound by it.)


"Keep on shilling for Big Pharm!"
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Reply #4 posted 07/17/18 3:35pm

2freaky4church
1

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They rig the contracts goofy?

All you others say Hell Yea!! woot!
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Reply #5 posted 07/18/18 2:47pm

OnlyNDaUsa

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2freaky4church1 said:

They rig the contracts goofy?

.

no they do not and if they do again who's fault is that? Not Liking the deal after that face is not a legal means to get out of it.

"Keep on shilling for Big Pharm!"
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Reply #6 posted 07/23/18 10:38am

DiminutiveRock
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namepeace said:

I doubt any filmmaker will be able to acquire or retain the merchandising rights for tentpole movies, after what happened with Fox and George Lucas.

Spike Lee is a notable example of a filmmaker who has been successful retaining those rights, but his merchandising has always been kind of a niche market.

That is true. Even if a studio does not have full confidence in a movie (as Fox did not with Star Wars) they will retain merchandising rights just in case. The merch is very lucrative, even if the movie itself isn't.

VOTE....EARLY
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Reply #7 posted 07/23/18 11:40am

kewlschool

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No movie deal would be made without the rights to the merchandise to be owned by the film company. Unless it is based upon an exsisting book, cartoon character, or idea that is established on its' own, then they could do a split deal.

99.9% of everything I say is strictly for my own entertainment
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