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Bond vs. Brown: The Battle for Box Office Supremacy
Bond Puts His Gun Down: ‘Spectre’ Opening Eases To $71M-$73M; ‘Peanuts’ Rakes In $45M – Sunday Final Update6TH UPDATE, Sunday 8AM: When it comes to Spectre‘s ticket sales, it’s as though Mr. Bond was stuck in quicksand all weekend long. After the industry raised opening weekend expectations for Bond 24 to a fever pitch of $80M by mid-day Friday, projections fell, and continued to fall to the point where Spectre looks like it’s going to make $71M-73M this weekend, which is toward the lower end of what we predicted pre-opening. Sony is reporting $73M this morning, but some rival studio analysts think Spectre could go a bit lower. You would think that with an A- CinemaScore on a tentpole like this, word of mouth would be working to Spectre‘s advantage. And it could be, it’s just that we might not realize the full benefit for a while. Since this is an adult-fan franchise — Spectre alone drew a heavy 78% over 25 — that means the audience might not rush to see the film. They’ll wait for Thanksgiving, even Christmas. Working to Spectre‘s advantage is the fact that there’s not a big tentpole in the market until Nov. 20 when The Hunger Games: Mockingjay – Part 2 opens. Last time in November 2012, the final Twilight movie stepped on Skyfall‘s toes in its second weekend, yielding a 53% decline.
Over on the Fox lot, they’re doing the Snoopy dance, not just because The Peanuts Movie beat its $40M estimate with a $45M opening, but also because The Martian wasn’t wounded much by Bond, dipping 21% in its 6th frame, just $3M shy of the double century mark at the box office. 27% of Peanuts cash came from 3D. Matinees pushed Charlie Brown to a 62% hike on Saturday with $19.6M to Friday’s $12.1M. Some Sony insiders believe that the Peanuts ganged up on Bond, and stole some of the spy’s lunch money. I really don’t think Peanuts was a threat in any way. It brought in a significantly younger demo (46% under 25), and more mom crowd (55% ladies) — and they’re not the primary demo for Bond. Yes, Skyfall didn’t have any competition when it opened, but Spectre would probably be seeing the same B.O. trajectory sans Peanuts in the market, simply because it’s coming up short in its wonder next to Skyfall. 70% of the Peanuts audience was family and the non-family segment was split evenly between teens and non-parent adults. Peanuts fared best east of the Rockies with the top theaters coming from a melange of states such as NJ, CA, TX, VA, NY, and FL. Overperforming cities included NYC, Chicago, Philadelphia, Detroit and Charlotte. Much like Spectre turned itself into an event film with its number of promotional partners and tie-ins, Fox also began the drum roll for the reboot of this family film on the big screen, arguably the first time a Peanuts film hit the theaters since 1980’s Bon Voyage Charlie Brown.
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It'll have to be Brown for me. I don't know what it is but I have not been able to connect to the Bond thing. I tried as a kid no success. I've kept trying continuously and I just can't get there about it, regardless who Bond is, and I've watched them all in at least one of the movies. | |
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What next's: Batman VS. Mickey Mouse?!? The Avengers VS. The Looney Tunes Gang?!? | |
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Going to both | |
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Whether it lives up to the hype or not, Star Wars will destroy them all. Make it so, Number One... | |
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