independent and unofficial
Prince fan community
HOME   FORUMS   GALLERY   CHAT   EVENTS    ORGNOTES   MY ORG    
Welcome! Sign up or enter username and password to remember me
Forum jump
Forums > General Discussion > Get Ready for "Wizard of Oz" Overkill
« Previous topic  Next topic »
  New topic   Printable     (Log in to 'subscribe' to this topic)
Author

Tweet     Share

Message
Thread started 08/29/13 12:28am

FormerlyKnownA
s

avatar

Get Ready for "Wizard of Oz" Overkill

It's exciting to know that the 1939 classic "Wizard of Oz" will celebrate its 75 anniversary in 2014. However, you cannot help but think the stars, MGM writers, directors, and anyone who worked on the film, as well as L. Frank Baum himself, would be turning over in their graves to know that it has taken on such extreme commercialism. No one made much money from making the film and initially it was viewed as a flop. Only through the annual showings on TV (starting in 1956) did it ever catch on as the popular movie it is today. Now - look at what we have coming, and - sadly - the orginal people affiliated with it will never see a dime. I love "Oz" as much as anyone, but this is almost pathetic. (Asparagus? Come on!!!)

Warner Bros Commits $25M To ‘The Wizard Of Oz’ 75th Anniversary Campaign

Deadline.com

THE DEADLINE TEAM August 28, 2013
Warner Bros Commits $25M To ‘The Wizard Of Oz’ 75th Anniversary Campaign
Warner Bros Commits $25M To ‘The Wizard Of Oz’ 75th Anniversary Campaign

Warner Bros Commits $25M To ‘The Wizard Of Oz’ 75th …

The Yellow Brick Road will run through the Golden Arches. Warner Bros said today it will spend about $25 million on its comprehensive campaign for the 75th anniversary of the iconic 1939 film and that McDonald’s will lead the charge. For three weeks starting September 20, the fast-food behemoth will offer The Wizard Of Oz toys in Happy Meals at more than 14,000 outlets in North America. Other corporate marketing partners include QVC, which will offer Oz-themed products starting September 26, and Food Network’s Cupcake Wars, which will air an Oz competition episode two days later. Warners also added licensees for toys, games, clothes, jewelry, collectibles and much more. Warners, IMAX and TCL Chinese Theatre IMAX will host the September 15 world premiere of the 3D giant-screen version of the Judy Garland classic, which premiered at the then-Grauman’s Chinese Theatre. It screens the same day at the Toronto Film Festival. A weeklong IMAX run in more than 300 theaters in North America follows, and a five-disc Collectors Edition set streets October 1. From the release about merchandising partners:

McDonald’s, the world’s leading global foodservice retailer, tops the far-reaching national campaign encompassing a huge number of promotional partners and licensees that will support this historic release. McDonald’s will feature limited edition The Wizard of Oztoys in Happy Meals in over 14,000 locations throughout the U.S. and Canada from Sept. 20 through Oct. 10 at participating restaurants while supplies last. The Wizard of Oz Happy Meal® program features one of six adorable stylized figures, including the most popular and beloved characters of the film. As part of their Happy Meal purchase, kids can receive Dorothy, Scarecrow, Wicked Witch of the West, Tin Man, Glinda the Good Witch or Cowardly Lion. Each figure comes with a Yellow Brick Road™ base to stand on. All of the bases in the line-up can connect together, allowing kids to recreate their own version of The Wizard of Oz friends walking down the Yellow Brick Road. For added fun, kids can fill in the blanks to their favorite The Wizard of Oz movie quotes right on the Happy Meal box.

Below details the programs of some of the other national corporate marketing partners:
• Amtrak will participate by displaying in-station and on-train signage, from November through December 2013, along with an adventure sweepstakes supported by online and social media.
• “Cupcake Wars” – Cupcake baker contestants on this Food Network show will be transforming their personal visions of The Wizard of Oz into gorgeously decorated sweet confections with an Oz-themed competition, to be aired Saturday, September 28 at 8 pm ET/PT.
• Gourmet Trading Company, the leading distributor of fresh asparagus in North America, will promote The Wizard of Oz for six months on 2.5 million bunches of asparagus with call outs about the release on hang tags, as well as guidance for consumers on how to connect via Gourmet’sFacebook page for a chance to win special prizes.
• Langer Juice Company, Inc. will place a premium on-pack commemorative offer on their juices, found in major retailers across the country. Interactive media support will accompany the promotion.
• The National Highway Traffic Safety Administration and the Ad Council are partnering with The Wizard of Oz on a variety of TV, outdoor, radio and digital Public Service Announcements (PSAs) featuring iconic elements from the beloved film and focusing on child passenger safety. The PSAs will direct consumers to safercar.gov/therightseat and safercar.gov/protegidos and will run in donated media nationally.
• One Kings Lane, known for providing distinctive, one-of-a-kind items for the home, will be celebrating the anniversary with cinema memorabilia and other important objects of the era on September 20th at OneKingsLane.com.
• QVC® will celebrate The Wizard of Oz anniversary release with special programming and product. “The Wizard of Oz 75th Anniversary Celebration” is scheduled to debut on QVC® September 26, at 9PM (ET), for commemorative collections of jewelry, toys, collectibles, books, DVD and beauty products that celebrate the classic film.
• Simon Malls® will host themed Simon Kidgits Club® events in 100 Simon® malls across the country during the month of September.
• Finally, The Wizard of Oz will be delighting millions of spectators and viewers across the country, as part of the iconic 87th Annual Macy’s Thanksgiving Day Parade®, a world-famous holiday event, with a giant hot-air balloon and balloonheads of The Wizard of Oz characters.

Warner Bros. Consumer Products will also support the milestone anniversary with a robust licensing program consisting of more than 80 top-tier licensees. Master toy partner Jazwares leads the way, followed by new licensees including Dylan’s Candy Bar, philosophy, PaperStyle, Julep, The Noble Collection and NECA. Other prominent partners supporting the film include Mattel, Madame Tussauds, Rubie’s Costume Company, Steiff and many more. Commemorative anniversary products will be available across a wide range of categories including apparel, jewelry, fine art, collectibles, stationery and paper goods, toys and games and personal care.

  - E-mail - orgNote - Report post to moderator
Reply #1 posted 08/29/13 10:25am

Byron

[img:$uid]http://img.photobucket.com/albums/v282/justmebyron/83419_n.jpg[/img:$uid]

  - E-mail - orgNote - Report post to moderator
Reply #2 posted 08/29/13 1:08pm

PurpleJedi

avatar

Byron said:

[img:$uid]http://img.photobucket.com/albums/v282/justmebyron/83419_n.jpg[/img:$uid]


spit

I'm borrowing that!!!

By St. Boogar and all the saints at the backside door of Purgatory!
  - E-mail - orgNote - Report post to moderator
Reply #3 posted 08/29/13 2:05pm

Genesia

avatar

Ummmm...The Wizard of Oz was not considered a flop - unless flops get nominated for six Oscars (and win two). rolleyes

We don’t mourn artists because we knew them. We mourn them because they helped us know ourselves.
  - E-mail - orgNote - Report post to moderator
Reply #4 posted 08/29/13 2:09pm

MoBetterBliss

Genesia said:

Ummmm...The Wizard of Oz was not considered a flop - unless flops get nominated for six Oscars (and win two). rolleyes

that's what i thought... and wasn't it up against gone with the wind?... otherwise it may well have won a lot more

of course, i could be completely wrong about all that smile

  - E-mail - orgNote - Report post to moderator
Reply #5 posted 08/29/13 2:13pm

Byron

Genesia said:

Ummmm...The Wizard of Oz was not considered a flop - unless flops get nominated for six Oscars (and win two). rolleyes


Pretty sure they meant financial flop...

  - E-mail - orgNote - Report post to moderator
Reply #6 posted 08/29/13 2:32pm

PurpleJedi

avatar

Byron said:

Genesia said:

Ummmm...The Wizard of Oz was not considered a flop - unless flops get nominated for six Oscars (and win two). rolleyes


Pretty sure they meant financial flop...

yeahthat

By St. Boogar and all the saints at the backside door of Purgatory!
  - E-mail - orgNote - Report post to moderator
Reply #7 posted 08/29/13 2:39pm

Genesia

avatar

MoBetterBliss said:

Genesia said:

Ummmm...The Wizard of Oz was not considered a flop - unless flops get nominated for six Oscars (and win two). rolleyes

that's what i thought... and wasn't it up against gone with the wind?... otherwise it may well have won a lot more

of course, i could be completely wrong about all that smile


It was, indeed, up against Gone With the Wind - and about a gazillion other amazing films. 1939 is generally considered the best year in cinema history.

The 10 films nominated for Best Picture (just the tip of the iceberg that year)...

Dark Victory

Gone With the Wind (winner)

Good-bye, Mr. Chips

Love Affair

Mr. Smith Goes to Washington

Ninotchka

Of Mice and Men

Stagecoach

The Wizard of Oz

Wuthering Heights

We don’t mourn artists because we knew them. We mourn them because they helped us know ourselves.
  - E-mail - orgNote - Report post to moderator
Reply #8 posted 08/29/13 4:27pm

FormerlyKnownA
s

avatar

Genesia said:

Ummmm...The Wizard of Oz was not considered a flop - unless flops get nominated for six Oscars (and win two). rolleyes

NOT a box office success!

  - E-mail - orgNote - Report post to moderator
Reply #9 posted 08/29/13 4:29pm

FormerlyKnownA
s

avatar

And more...

CBS developing 'Wizard of Oz' medical drama

By James Hibberd on Aug 8, 2013

WIZARD-OF-OZ.jpg

Oh, we’re off to see the cardiologist!

CBS is taking a big swing with a new project with a higher-than-high concept: Wizard of Oz medical drama.

The broadcaster has inked a deal to develop a series titled Dorothy, described by the network as “a medical soap based in New York City, inspired by the characters and themes immortalized in The Wizard of Oz.”

The show is from writer Emily Fox (Ghost Whisperer) and executive producers Carl Beverly and Sarah Timberman (FX’s Justified, CBS’ Elementary) from CBS Television Studios.

When you think about it, there is a certain medical drama aspect to the classic film. Stay with me here — Dorothy’s friends are all missing some vital component that they’re on a quest to recover. She helps put the life-saving straw back in the Scarecrow and gives joint-loosening oil to the Tin Man (who then gets a “heart” from the Wizard).

CBS has experimented with crossing procedural drama with fantasy or supernatural concepts before, both successfully (the aforementioned Ghost Whisperer) and less so (ill-fated zombie cop drama pilot Babylon Fields). Despite this spring’s Oz The Great and Powerful film, the original Wizard of Oz book has been in the public domain for decades, so CBS presumably has free reign (though there have been disputes over the property).

  - E-mail - orgNote - Report post to moderator
Reply #10 posted 08/29/13 4:37pm

FormerlyKnownA
s

avatar

Even more...

NBC Buys 'Wizard of Oz' Drama from Matt Arnold (TV's "Siberia" on NBC) as Frank Baum's Classic Becomes the Hottest TV Property This Season

By NELLIE ANDREEVA | Friday August 23, 2013

A century after the release of L. Frank Baum’s Wizard Of Oz series, the books have become the toast of this TV development season. NBC just nabbed Emerald City, an Oz-themed drama from Siberia creator/showrunner Matthew Arnold. Two weeks ago, CBS put in development Dorothy, a medical soap inspired by the characters and themes from The Wizard of Oz. I hear there is another Oz drama making the rounds from Heroes alums Adam Armus and Nora Kay Foster, with Heroes creator Tim Kring supervising. And just last month, Syfy picked up for development a miniseries titled Warriors Of Oz from director Timur Bekmambetov, a fantasy-action reimagining of the classic story. The great interest in Wizard Of Oz is not entirely unexpected as the title has been getting a lot of attention in conjunction with the upcoming 75th anniversary of the classic 1939 feature, which will include a 3D re-release of the Judy Garland starrer. It also comes on the heels of the success of Oz The Great And Powerful earlier this year.

Emerald City, which Arnold is writing and executive producing through Universal Television, is described as a dark reimagining of the classic tale of Oz in the vein of Game Of Thrones, drawing upon stories from Baum’s original 14 books. Following the success of the 1900 The Wonderful Wizard Of Oz, Baum wrote 13 sequel novels. Emerald City reunites Arnold with NBC, which acquired his mystery drama series Siberia that had been financed independently and sold internationally before finding a U.S. home on NBC as a summer series. Arnold wrote and directed the pilot and the season finale. He also co-wrote three additional episodes and directed seven of the first season’s 13 episodes. Arnold, repped by ICM Partners, David Engel at Circle Of Confusion and attorney Jennifer Levy, recently wrote and directed the supernatural thriller feature Shadow People.

[Edited 8/29/13 9:49am]

  - E-mail - orgNote - Report post to moderator
Reply #11 posted 08/29/13 4:43pm

FormerlyKnownA
s

avatar

Still more...

Syfy Planning Gritty ‘Wizard of Oz’ Miniseries, ‘Warriors of Oz’

1 month ago by Jason Tabrys

wizard of oz reboot syfy Syfy Planning Gritty Wizard of Oz Miniseries, Warriors of Oz

The world created by L. Frank Baum’s The Wonderful Wizard of Oz has inspired numerous adaptations – most famously and magically the 1939 Judy Garland staring The Wizard of Oz, and most recently Sam Raimi’s Oz: The Great and Powerful – but we’ve never quite seen the version of the Yellow Brick Road and the Cowardly Lion that could be on the way from Syfy.

To pull off this latest incarnation, the network is teaming up with Wanted and Abraham Lincoln: Vampire Hunter director Timur Bekmambetov for a new, surely extreme, miniseries called Warriors of Oz.

According to Deadline, the project is described as:

A fantasy-action re-imagining of the classic story in which a warrior from present day Earth is transported to a post-apocalyptic future Oz where he must team up with three other warriors, Heartless, Brainless, and Coward, in order to defeat the evil Wizard who has enslaved the land.

Naturally, this description poses a few questions, but the biggest of those is: will Bekmambetov’s warrior be a fearsome Dorothy Gale? Obviously, the word “re-imagining” gives the project a fair amount of leeway in terms of straying from the established continuity of the source material, but one would imagine that they would have to hold on to Dorothy – easily the story’s most iconic character.

Beyond that, it’s not like television has an over-abundance of take-charge, action hero roles for women, so putting that kind of character in the lead for this project would surely open up the show’s appeal to an audience that might be resistant to it if they went in another direction.

Speaking of other directions, this isn’t the only Oz based TV project presently in the works, though there hasn’t been much chatter about Warner Bros. “Game of Thrones in the Oz world” project, The Red Brick Road, since March.

So, if both projects make it to air, which one will come out on top, and besides that, are people really ready for all that gritty rebooting of these beloved characters and this world that is so closely tied to warm and fuzzy childhood memories? After all, some of us have only recently managed to forget Return to Oz.

  - E-mail - orgNote - Report post to moderator
Reply #12 posted 08/29/13 4:47pm

FormerlyKnownA
s

avatar

But wait, there's more...

Once Upon a Time Spoilers: Will We See The Wizard of Oz? Show Bosses Reveal…

The Wizard of Oz on Once Upon a Time?
August 22, 2013 by Alyse Whitney

Once Upon a Time has traveled to many different lands in its two seasons, but will the cast be following the Yellow Brick Road anytime soon? Show bosses Adam Horowitz and Eddy Kitsis spilled the magic beans on The Wonderful Wizard of Oz’s potential future on the show recently, and we don’t know how to feel.

Considering there are two different Oz-themed shows in the works — SyFy’s Warriors of Oz post-apocalyptic series and CBS’ Dorothy medical drama — it seems like the wrong time to add a third to the mix. Adam and Eddy dished to TVLine that Neverland is their focus now and they “don’t really feel the pressure” to explore another land.

“We’ve always loved Oz — we’ve talked about it, we’ve hinted at it,” Adam noted. “And if and when we get to it, we have the way we want to do it.”

In true OUAT fashion, that means putting their own spin on the classic tale and “trying to do something new to it without reinventing the wheel.”

It sounds like we can all breathe easy that we won’t be juggling Oz with Storybrooke, The Enchanted Forest, Neverland, and Wonderland (in the spin-off Once Upon a Time in Wonderland) — at least not this season. But hey, we wouldn’t mind seeing Dorothy & Co. waltz into at least one of our current realms, especially if it means Toto shows up. C’mon, Pongo needs at least one animal friend, right?


  - E-mail - orgNote - Report post to moderator
  New topic   Printable     (Log in to 'subscribe' to this topic)
« Previous topic  Next topic »
Forums > General Discussion > Get Ready for "Wizard of Oz" Overkill
copyright © 1998-2025 prince.org. all rights reserved.  
about · terms of service · privacy · contact us