So...Ford has renamed their Lincoln badge as "The Licoln Motor Co." & spending lots of money in an effort to make the brand a true "luxury" automaker.

They've rolled out the redesigned Lincoln MKZ and hope to compete against the likes of Cadillac, BMW and Lexus.

What do you think?




Does that look like a "luxury" car to you?



I think it looks like a Toyota (Camry? Avalon?...not even a Lexus).

I like the older styling of the MKZ better...the grill was more like what I would think a Lincoln should be like. (2010 model shown)





What do you think?

Is Ford on the right track, or are they hopelessly out of the game?

NDRU said:

I'm sure it's a nice car, but no that looks very dull, like a Taurus or Nissan.

Dull.



It reminds me of what Hyundai is trying to do with the Equus (sorry Rodeoschro)...making a "luxury" car, but not really DESIGNING one.

HELL...the freakin' Equus looks more like "luxury" than the MKZ (IMO).

Ford has been making really nice looking cars the last 3 years or so.

I mean, compared to the shit they were crapping out 10 years ago anyways.

imago said:

Ford has been making really nice looking cars the last 3 years or so.

I mean, compared to the shit they were crapping out 10 years ago anyways.

Yeah, definitely.

In fact, when they scrapped Mercury in order to focus in Lincoln, I had high hopes for the return of American luxury cars (Cadillac is doing a good job as well).

But still...this new MKZ is almost channeling the lackluster Continentals of the 2000's that ended the line...

nice looking cars for sure

I'd buy one of those if I needed 'em

Looks boring but then again, I hate Fords and you couldn't give me one for free.

Stymie said:

Looks boring but then again, I hate Fords and you couldn't give me one for free.

Genesia said:

PurpleJedi said:

imago said:

Ford has been making really nice looking cars the last 3 years or so.

I mean, compared to the shit they were crapping out 10 years ago anyways.

Yeah, definitely.

In fact, when they scrapped Mercury in order to focus in Lincoln, I had high hopes for the return of American luxury cars (Cadillac is doing a good job as well).

But still...this new MKZ is almost channeling the lackluster Continentals of the 2000's that ended the line...

That's exactly what I thought when I saw the new one. It reminds me of the Crown Vic, another ugly, boring ass ride.

Doesn't look like a Lincoln to me. It just looks like any other car on the street these days, only a little bit bigger.

As for competing with Cadillacs, Cadillacs haven't looked like a Cadillac since they changed their style when the 2000s arrived. They changed their style every decade but it always looked like an updated version of a Cadillac though. The ones from the 2000s don't even have the back tail fins which define the look of a Cadillac. They just look generic like everything else but with a big expensive price tag on it.

Stymie said:

Looks boring but then again, I hate Fords and you couldn't give me one for free.

My mother was the same way and I guess I am too. I've met several people that feel the same way. I remember I had a Cadillac and my best friend had a Lincoln Town Car. He said "Sharp Car" and I said "Yours too" and then my mother said...."Yeah, but it's still some Ford shit".

Stymie said:

Looks boring but then again, I hate Fords and you couldn't give me one for free.

I like Ford Mustangs....vintage AND new.

But I can´t stand Ford in general. The Mustang is the only Ford car that I like.

Hondas are sexy though.

They should focus on quality, not looks or "luxury", whatever that´s supposed to mean.

A Ford will always be just a Ford....even the whackiest Mercedes or BMW will always be lightyears ahead of a Ford as far as quality and "luxury" or prestige are concerned.

At least the Mustang is an original and has character. Something that this supposedly "luxurious" car is lacking in this picture.

KoolEaze said:

Stymie said:

Looks boring but then again, I hate Fords and you couldn't give me one for free.

I like Ford Mustangs....vintage AND new.

But I can´t stand Ford in general. The Mustang is the only Ford car that I like.

Hondas are sexy though.

Stymie said:

KoolEaze said:

I like Ford Mustangs....vintage AND new.

But I can´t stand Ford in general. The Mustang is the only Ford car that I like.

Hondas are sexy though.

http://www.leftlanenews.c...nuals.html

NDRU said:

I'm sure it's a nice car, but no that looks very dull, like a Taurus or Nissan.

I have a 2013 Taurus... That looks NOTHING like it!

KoolEaze said:

When it comes to American cars there's two kinds of people in this world...Ford people and GM people. I'm a GM girl myself,

tinaz said:

babynoz said:

When it comes to American cars there's two kinds of people in this world...Ford people and GM people. I'm a GM girl myself,

Don't forget the Jeep people.

Ford? Luxury? Sorry, I'm lost.

Fonkyman said:

Ford? Luxury? Sorry, I'm lost.

Come on...admit it...there was a time when a Lincoln Continental meant luxury.

....a long, long time ago, in a place far, far away...

tinaz said:

NDRU said:

I'm sure it's a nice car, but no that looks very dull, like a Taurus or Nissan.

I have a 2013 Taurus... That looks NOTHING like it!

It's built on the same platform so they def look alike, except for front and rear styling...I like the Taurus but this new Lincoln is absolutely my favorite American car in production right now...the MKZ isn't so much about true luxury as it is about competing in an already saturated mid size sedan market...

if Lincoln moves forward with it's Continental concept, luxury will be at the forefront

[img:$uid]http://2.bp.blogspot.com/_FoJO_QtwYEY/S5fLoJrc_wI/AAAAAAAAAa4/SbcVLj2qyKk/s320/Lincoln-Continental_Concept_2002_1024x768_wallpaper_05.jpg[/img:$uid]

orger said:

tinaz said:

I have a 2013 Taurus... That looks NOTHING like it!

It's built on the same platform so they def look alike, except for front and rear styling...I like the Taurus but this new Lincoln is absolutely my favorite American car in production right now...the MKZ isn't so much about true luxury as it is about competing in an already saturated mid size sedan market...

if Lincoln moves forward with it's Continental concept, luxury will be at the forefront

[img:$uid]http://2.bp.blogspot.com/_FoJO_QtwYEY/S5fLoJrc_wI/AAAAAAAAAa4/SbcVLj2qyKk/s320/Lincoln-Continental_Concept_2002_1024x768_wallpaper_05.jpg[/img:$uid]

That ^^^trunk thing looks amazing.

PurpleJedi said:

Come on...admit it...there was a time when a Lincoln Continental meant luxury.

....a long, long time ago, in a place far, far away...

Dunno really? Didn't see many running round London growing up. Only saw em on the telly. I wouldn't wanna corner in one. Especially with those dodgy screechy tyres you all have over there. Screech on sand or gravel they will, I've seen em.

That thing up top doesn't look quality to me. Ford do Fords really, not luxury. Best thing they made was a Model T and a Mustang for me.

My old man had a Zephyr when we were kids. Bench seat in the front we'd all slide around on. Over here we had the real Ford luxury. (I know there's no such thing but go with it).

Capri. Most fun in the snow you can have. No handling, dangerously hilarious.




Ford Cortina

Ford Luxury Extreme:

I'm gonna have nightmares now, I know it.

[Edited 5/15/13 16:11pm]

PurpleJedi said:

babynoz said:

When it comes to American cars there's two kinds of people in this world...Ford people and GM people. I'm a GM girl myself,

Don't forget the Jeep people.

They're just odd...

Fonkyman said:

PurpleJedi said:

Come on...admit it...there was a time when a Lincoln Continental meant luxury.

....a long, long time ago, in a place far, far away...

Dunno really? Didn't see many running round London growing up. Only saw em on the telly. I wouldn't wanna corner in one. Especially with those dodgy screechy tyres you all have over there. Screech on sand or gravel they will, I've seen em.

That thing up top doesn't look quality to me. Ford do Fords really, not luxury. Best thing they made was a Model T and a Mustang for me.

My old man had a Zephyr when we were kids. Bench seat in the front we'd all slide around on. Over here we had the real Ford luxury. (I know there's no such thing but go with it).

Capri. Most fun in the snow you can have. No handling, dangerously hilarious.




Ford Cortina

Ford Luxury Extreme:

I'm gonna have nightmares now, I know it.

[Edited 5/15/13 16:11pm]

I guess it's an American thing.

There was a time when "luxury" meant big-ass cars for us...



....and Lincoln, Chrysler, Cadillac, etc. knew how to make them bigger & badder.

But nowadays, with gas mileage & crumple zones being important, "luxury" means having one of these slapped onto your grill;

babynoz said:

PurpleJedi said:

Don't forget the Jeep people.

They're just odd...

No...HUMMER people were "odd"...Jeep people are wild!

PurpleJedi said:

babynoz said:

They're just odd...

No...HUMMER people were "odd"...Jeep people are wild!

My son has a hummer...