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Thread started 03/27/13 2:59am

Beautifulstarr
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Victoria's Secret New "Bright Young Things" Slogan Angers Parents

Victoria's Secret tries to calm outraged parents

The retailer's new 'Bright Young Things' slogan and suggestive underwear lead to complaints of crossing the line.

Pedestrians walk past a Victoria's Secret store in New York (Scott Eells/Bloomberg via Getty Images)
How young is too young for Victoria's Secret?

That's the question parents are grappling with after the lingerie retailer debuted a spring break collection with the slogan "Bright Young Things."

Victoria's Secret, owned by Limited Brands (LTD -1.32%), says that the collection falls under its Pink line, which is targeted at college-aged women. But it seems that the word "young" in the slogan, plus items such as panties with "call me" written on the front, are all a bit much for parents. People worried that Victoria's Secret was going after teens, tweens and younger age groups.

The resulting uproar caused Victoria's Secret to take to its Facebook page Monday to explain. "Despite recent rumors, we have no plans to introduce a collection for younger women," the company said. "'Bright Young Things' was a slogan used in conjunction with the college spring break tradition.

More than 1,300 people commented on that Facebook posting, with some defending the store and saying that parents need to be more vigilant with their children. "I don't believe VS would try to market 'suggestive' comments to the young girls," wrote one. "Get real ladies!"

Others lectured Victoria's Secret, saying that the company was backpedaling under fire. "It makes me sick to see such crass-like stuff on your Bright Young Things collection, it's tacky," wrote one man. "I don't have a daughter and sure wouldn't like to see some teens under the age of 18 wearing such tasteless wear."

An open letter to Victoria's Secret about the issue has gone viral on the Internet. The letter is penned by Evan Dolive, who says he is an ordained minister and a father of a 3-year-old girl.

"As a dad, this makes me sick," Dolive said about the "Bright Young Things" issue.

Here's more from the letter:
I believe that this sends the wrong message to not only my daughter but to all young girls. I don’t want my daughter to ever think that her self-worth and acceptance by others is based on the choice of her undergarments. I don’t want my daughter to ever think that to be popular or even attractive she has to have emblazon words on her bottom.

I want my daughter (and every girl) to be faced with tough decisions in her formative years of adolescence. Decisions like should I be a doctor or a lawyer? Should I take calculus as a junior or a senior? Do I want to go to Texas A&M or University of Texas or some Ivy League School? Should I raise awareness for slave trafficking or lack of water in developing nations? There are many, many more questions that all young women should be asking themselves. . . not will a boy (or girl) like me if I wear a "call me" thong?

I want my daughter to know that she is perfect the way she is; I want my daughter to know that no matter what underwear she is wearing it does not define her.

I believe that this new line "Bright Young Things" thwarts the efforts of empowering young women in this country. "Bright Young Things" gives off the message that women are sex objects. This new line promotes it at a dangerously young age.
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Reply #1 posted 03/27/13 3:07am

Beautifulstarr
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Reply #2 posted 03/27/13 3:10am

Cuddles

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shrug

'wouldn't like to see some teens'

which ones are those 'some teens'?

Which ones are the ones he would like to see?

To make a thief, make an owner; to create crime, create laws.
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Reply #3 posted 03/27/13 3:18am

Cuddles

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I think parents should quit demonizing adolescent sexuality

if they want them to be responsible and mature about sex.

To make a thief, make an owner; to create crime, create laws.
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Reply #4 posted 03/27/13 3:28am

Beautifulstarr
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Well, "call me" panties doesn't mean that you're easy. Or does it? hmmm lol

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Reply #5 posted 03/27/13 3:31am

Cuddles

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Beautifulstarr123 said:

Well, "call me" panties doesn't mean that you're easy. Or does it? hmmm lol

i guess you could write your phone nummber on them and give them to someone, or throw them on a concert stage.

To make a thief, make an owner; to create crime, create laws.
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Reply #6 posted 03/27/13 1:51pm

Beautifulstarr
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Cuddles said:

Beautifulstarr123 said:

Well, "call me" panties doesn't mean that you're easy. Or does it? hmmm lol

i guess you could write your phone nummber on them and give them to someone, or throw them on a concert stage.

Ha Ha!

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Reply #7 posted 03/27/13 2:19pm

Genesia

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Beautifulstarr123 said:

Well, "call me" panties doesn't mean that you're easy. Or does it? hmmm lol

No, but the fact that a guy is in a position to read them might.

We don’t mourn artists because we knew them. We mourn them because they helped us know ourselves.
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Reply #8 posted 03/27/13 2:23pm

JustErin

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People's interpretations of things say a hell of a lot more about the person doing the interpreting than it does about the actual item.

Dude complained about the dangers this underwear this would have on women, including his daughter than says:

"I want my daughter to know that she is perfect the way she is; I want my daughter to know that no matter what underwear she is wearing it does not define her."

So tell her than and don't try to dictate what adult women should or should not buy.

Other guy (who said he didn't even have a daughter) said he didn't want to see women under 18 wearing these items - well, wtf, dude? How the hell would you be seeing any undergarments of any child under 18?

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Reply #9 posted 03/27/13 3:02pm

TonyVanDam

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In the time where we even have grown adult film actesses young enough to pass for underage teens, we shouldn't be surprise that a business like Victoria's Secret are willing to go this low to sell product to real teens.

I'm not a father and I'm pretty outrage by this situation. disbelief

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Reply #10 posted 03/27/13 3:07pm

TonyVanDam

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JustErin said:

People's interpretations of things say a hell of a lot more about the person doing the interpreting than it does about the actual item.

Dude complained about the dangers this underwear this would have on women, including his daughter than says:

"I want my daughter to know that she is perfect the way she is; I want my daughter to know that no matter what underwear she is wearing it does not define her."

So tell her than and don't try to dictate what adult women should or should not buy.

Other guy (who said he didn't even have a daughter) said he didn't want to see women under 18 wearing these items - well, wtf, dude? How the hell would you be seeing any undergarments of any child under 18?

THAT'S^ fair game and all, but you are not going to tell me that selling G-strings to teen girls AND little girls is good "honest" business neither. neutral

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Reply #11 posted 03/27/13 3:13pm

Cuddles

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I think our, what people would like to believe is 'traditonal' veiws,

on sex and sexuality are askew, quite immature and niave.

This is going to be a subject that is going to come into the view of mainstream

after this whole marriage thing is resolved.

Brace yourself for that one if you're angry about this.

[Edited 3/27/13 8:38am]

To make a thief, make an owner; to create crime, create laws.
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Reply #12 posted 03/27/13 3:36pm

JustErin

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TonyVanDam said:

JustErin said:

People's interpretations of things say a hell of a lot more about the person doing the interpreting than it does about the actual item.

Dude complained about the dangers this underwear this would have on women, including his daughter than says:

"I want my daughter to know that she is perfect the way she is; I want my daughter to know that no matter what underwear she is wearing it does not define her."

So tell her than and don't try to dictate what adult women should or should not buy.

Other guy (who said he didn't even have a daughter) said he didn't want to see women under 18 wearing these items - well, wtf, dude? How the hell would you be seeing any undergarments of any child under 18?

THAT'S^ fair game and all, but you are not going to tell me that selling G-strings to teen girls AND little girls is good "honest" business neither. neutral

It is not made for girls and teens.

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Reply #13 posted 03/27/13 3:57pm

XxAxX

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woman can be sexy without being slutty. it's a sign of the times that we keep forcing younger and younger females to paarticipate in the sexual revolution, even when they don't understand the full ramifications. any mom who'd buy that for their underage daughter has probably done worse already.

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Reply #14 posted 03/27/13 3:58pm

Timmy84

Another distraction. Moving on...

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Reply #15 posted 03/27/13 4:20pm

TonyVanDam

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JustErin said:

TonyVanDam said:

THAT'S^ fair game and all, but you are not going to tell me that selling G-strings to teen girls AND little girls is good "honest" business neither. neutral

It is not made for girls and teens.

It better not be. G-strings are for grown women only. cool

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Reply #16 posted 03/27/13 4:53pm

NDRU

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Celebrating the beauty of young women? I, for one, am shocked!
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Reply #17 posted 03/27/13 4:56pm

JustErin

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TonyVanDam said:

JustErin said:

It is not made for girls and teens.

It better not be. G-strings are for grown women only. cool

If the items are not sold in children's or junior sizes (which these are not) they are not for kids. It's that simple.

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Reply #18 posted 03/27/13 5:56pm

morningsong

Anybody who has cash they'll sell it to, it ain't a porn magazine that you have to be a certain age to purchase.

These folks/corps spend millions possibly billions on psychological studies to get us the consumer to buy as much as possible from whoever they can. I think it's our right to bitch about and not just simply go along with whatever they want to do.

Where are the 35 and over Victoria Secret advertising campaigns, maybe I missed them? If there aren't any then you know for damned sure they aren't even thinking about females of a certain age.

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Reply #19 posted 03/27/13 5:59pm

CarrieMpls

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JustErin said:

TonyVanDam said:

It better not be. G-strings are for grown women only. cool

If the items are not sold in children's or junior sizes (which these are not) they are not for kids. It's that simple.

Yeah, it's pretty sinple when they are clearly not marketing to children.

This seems much ado about nothing.

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Reply #20 posted 03/27/13 6:01pm

Cuddles

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it seems to be a story about a few fellows who just told on themselves and exposed their desires

To make a thief, make an owner; to create crime, create laws.
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Reply #21 posted 03/27/13 7:00pm

Beautifulstarr
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Cuddles said:

it seems to be a story about a few fellows who just told on themselves and exposed their desires

Or just men with traditional values, as you've stated.

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Reply #22 posted 03/27/13 7:05pm

Beautifulstarr
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CarrieMpls said:

JustErin said:

If the items are not sold in children's or junior sizes (which these are not) they are not for kids. It's that simple.

Yeah, it's pretty sinple when they are clearly not marketing to children.

This seems much ado about nothing.

I think if anyone that's going to cross that line, it's the tweens and the teens. Maybe, that's the concern here, crossing that line, I think.

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Reply #23 posted 03/27/13 7:05pm

Genesia

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NDRU said:

Celebrating the beauty of young women? I, for one, am shocked!

Selling underwear with "Call me" on the crotch celebrates the beauty of women? Yeah...I don't think so.

We don’t mourn artists because we knew them. We mourn them because they helped us know ourselves.
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Reply #24 posted 03/27/13 7:55pm

Beautifulstarr
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Genesia said:

Beautifulstarr123 said:

Well, "call me" panties doesn't mean that you're easy. Or does it? hmmm lol

No, but the fact that a guy is in a position to read them might.

That's possible because he's probably thinking who else is "calling" you besides him, when he sees it smile

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Reply #25 posted 03/27/13 8:01pm

NDRU

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Genesia said:

NDRU said:

Celebrating the beauty of young women? I, for one, am shocked!

Selling underwear with "Call me" on the crotch celebrates the beauty of women? Yeah...I don't think so.

Yes, those panties sound a little ridiculous, but I was really referring to the Bright Young Things slogan, and how virtually every picture, TV show, movie, and horny brain is all about young women, not just VS

We're bombarded with it, though I also think that youth and sexuality (young adults, that is, not children) is nothing shameful, either.

But yeah, I don't know who would buy those panties lol It's like a fetishizing desperation

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Reply #26 posted 03/27/13 8:40pm

morningsong

Beautifulstarr123 said:

CarrieMpls said:

Yeah, it's pretty sinple when they are clearly not marketing to children.

This seems much ado about nothing.

I think if anyone that's going to cross that line, it's the tweens and the teens. Maybe, that's the concern here, crossing that line, I think.

I don't think anybody was thinking 4 year olds, children cross a lot of ages.

[Edited 3/27/13 13:41pm]

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Reply #27 posted 03/27/13 8:45pm

Beautifulstarr
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morningsong said:

Beautifulstarr123 said:

I think if anyone that's going to cross that line, it's the tweens and the teens. Maybe, that's the concern here, crossing that line, I think.

I don't think anybody was thinking 4 year olds, children cross a lot of ages.

[Edited 3/27/13 13:41pm]

Didn't say they were. Besides the subtitle speak for itself, anyway.

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Reply #28 posted 03/27/13 8:57pm

morningsong

Beautifulstarr123 said:

morningsong said:

I don't think anybody was thinking 4 year olds, children cross a lot of ages.

[Edited 3/27/13 13:41pm]

Didn't say they were. Besides the subtitle speak for itself, anyway.

Nope didn't think you did, but it does seem that was the path things were taking.

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Reply #29 posted 03/27/13 9:06pm

Genesia

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JustErin said:

TonyVanDam said:

It better not be. G-strings are for grown women only. cool

If the items are not sold in children's or junior sizes (which these are not) they are not for kids. It's that simple.

I was wearing adult sizes when I was 13.

We don’t mourn artists because we knew them. We mourn them because they helped us know ourselves.
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