There used to be a car parked in my street (until it got towed) that was that exact colour - I know because I was out there one day checking it with my Pantone book I used to do promo stuff for Cadburys in the 90s (they sponsored triathlons) and I asked the rep if there was any truth to the rumor that Cadburys wanted to get Pantone to remove their colour from the Pantone Matching System he declined to comment. Instead of giving me the number, he had specially printed Cadbury swatches for me to match

Not in Australia, Cadbury tried to sue an Aussie chocolate company Darrell Lea for the same thing and lost http://www.smh.com.au/art...71788.html

Cadbury sees red over use of colour purple

July 18, 2006

Cadbury turns purple over colour spat

CADBURY Schweppes has lodged an appeal against a Federal Court ruling that it does not own the colour purple. The company sued the confectioner Darrell Lea in 2003 over its use of colours similar to Cadbury's dark purple.

It lost the case in April after Darrell Lea successfully appealed, but Cadbury said yesterday that it remained "committed to defending our intellectual property".

The corporate affairs director for Cadbury Schweppes, Karina O'Meara, said the company had registered its shade of purple with the Trade Marks Office in 2003. "Cadbury has invested significantly in marketing our products using Cadbury purple in Australia over many years [and] we won't compromise on defending our rights," Ms O'Meara said.

The Federal Court found Darrell Lea had not attempted to pass off its goods as Cadbury products, which is illegal under the Trade Practices Act.

"Cadbury does not own the colour purple and does not have an exclusive reputation in purple in connection with chocolate," Justice Peter Heerey said.

AAP
[Edited 10/3/12 2:13am]

XxAxX said:

cadbury creme eggs

Yes Lawd!