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Thread started 09/09/10 6:20pm

SCNDLS

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New York Fashion Week caters to full-figured women with an all plus-size show

File this one under: It is seriously about time. Next week in Manhattan, a group of American designers will buck the tradition that associates fashion solely with the alarmingly thin and participate in the first ever New York Fashion Week show dedicated to full-figured gals. "Sixty-two percent of women in this country are overweight," says Stephanie Sobel, president of OneStopPlus, the U.S. retail company behind the event. "These are customers who want to be a part of fashion, who want to see women of diverse sizes respected, celebrated, and embraced." Plus-size clothing is generally defined as size 14 or 16 and over.

Though the event is not officially part of Mercedes Benz Fashion Week, it will take place at Lincoln Center on September 16th amid major shows by some of the industry's biggest names. Model Emme will host and more than a dozen plus-size labels will showcase their designs.

The efforts of OneStopPlus are part of a growing trend in the fashion industry to cater to fuller-figured "real" women. In the past year, high-end designers like Marc Jacobs have announced plans for plus-sized lines, stores like Saks Fifth Avenue and Forever 21 have expanded sections devoted to the 16-plus crowd, and magazines like Glamour, Harper's Bazaar, and Vogue have all produced stylish photo shoots featuring models who may have once been considered too shapely for their pages. "We've started to see something in the media shifting for sure," says Sobel. "This is a magical moment for plus sizes."

Perhaps a big reason behind the shift? Financial motivation. "This is an under-served population who possesses huge spending power," explains Gwendolyn DeVoe, a former plus-size model and creator of Full-Figured Fashion, an organization that runs shopping and style events in cities all over the country. "Designers are finally acknowledging that plus-size fashion is a billion-dollar industry, they're hearing our voices, and they're ready to move in a more positive direction that's good for all concerned—it's good to be included, because you know what? We've never been invited to the party before."

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Reply #1 posted 09/09/10 6:32pm

JustErin

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I just checked out OneStopPlus.

Looks like it's going to be a great show.

neutral

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Reply #2 posted 09/09/10 6:40pm

SCNDLS

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JustErin said:

I just checked out OneStopPlus.

Looks like it's going to be a great show.

neutral

spit Damn, guess I won't have to skip the Marc Jacobs show after all.

It looks like they're only the sponsor and that several designers will be contributing to the show. They still wrong for them mu-mus. disbelief

[Edited 9/9/10 18:44pm]

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Reply #3 posted 09/09/10 6:55pm

SantaSanta

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It'll be nice to have a fashion show where they cater to women who are not size 0-2 but are not "plus" either. I guess the 6-10 are just non existant? neutral

Don't ask me why.
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Reply #4 posted 09/09/10 7:05pm

whistle

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SCNDLS said:

"Sixty-two percent of women in this country are overweight,"

fucking hell.

everyone's a fruit & nut case
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Reply #5 posted 09/09/10 7:19pm

SantaSanta

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nod I even wonder if it is higher than that. More like 70% and getting fatter.

whistle said:

SCNDLS said:

"Sixty-two percent of women in this country are overweight,"

fucking hell.

Don't ask me why.
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Reply #6 posted 09/09/10 8:34pm

luv4u

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Those dresses look like tents.

Nothing to accentuate the hips. It's like they want to hide the beautiful women.

canada

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Reply #7 posted 09/09/10 9:55pm

LadyLuvSexxy

Pass. There are so many better options than this stuff. Torrid, Zaftique, SWAK....

I mean really, those remind of the old lady gowns my great-grandmother wore. And she was a skinny lady. Dude....I'm 25. I can't be looking like a grandma Downtown on campus. lol Oh well. They really shouldn't be turning to One Stop Plus....

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Reply #8 posted 09/09/10 10:09pm

veronikka

woot!

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Reply #9 posted 09/09/10 10:12pm

JustErin

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LadyLuvSexxy said:

Pass. There are so many better options than this stuff. Torrid, Zaftique, SWAK....

I mean really, those remind of the old lady gowns my great-grandmother wore. And she was a skinny lady. Dude....I'm 25. I can't be looking like a grandma Downtown on campus. lol Oh well. They really shouldn't be turning to One Stop Plus....

Turns out they are just sponsoring the event...but still...shitty sponsor!

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Reply #10 posted 09/10/10 4:12am

Shoewhore

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While the runway models are ridiculously skinny, this misses the whole point of Fashion Week. 99% of what you see on the runway will never make it anywhere near a store. I saw plenty yesterday that I wouldn't put on my worst enemy in a real world situation. That's not what Fashion Week is about. Yes, the "trends" are set or attempted to be set, but the real world application isn't what's walking down the runway this week. If you want to go after designers for not catering to the plus size market that's a whole other ball of wax.

Proud Succubi Bitch!
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Reply #11 posted 09/10/10 7:59am

Genesia

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I'm pretty sure housecoats have always come in plus sizes. confuse

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Reply #12 posted 09/11/10 8:04pm

KatSkrizzle

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Genesia said:

I'm pretty sure housecoats have always come in plus sizes. confuse

Those things did look like house coats!

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Reply #13 posted 09/11/10 10:53pm

ZombieKitten

I noticed a shop called City Chic at my mall last time I was there, had a look through the racks

I was impressed! The shop was very funky and glam and I was disappointed I was too small to fit the things in there pout

worship

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Reply #14 posted 09/12/10 4:57pm

johnart

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JustErin said:

I just checked out OneStopPlus.

Looks like it's going to be a great show.

neutral

In this day and age of apocalyptic terrorism, it's good to wear something one can prop a few sticks under and use for shelter.

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Reply #15 posted 09/12/10 7:47pm

ZombieKitten

johnart said:

JustErin said:

I just checked out OneStopPlus.

Looks like it's going to be a great show.

neutral

In this day and age of apocalyptic terrorism, it's good to wear something one can prop a few sticks under and use for shelter.

also good for those unexpected births in planes when you need to be discreet.

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Reply #16 posted 09/12/10 9:19pm

johnart

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ZombieKitten said:

johnart said:

In this day and age of apocalyptic terrorism, it's good to wear something one can prop a few sticks under and use for shelter.

also good for those unexpected births in planes when you need to be discreet.

Or smuggling Mexicans across the border.

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Reply #17 posted 09/12/10 9:25pm

ZombieKitten

johnart said:

ZombieKitten said:

also good for those unexpected births in planes when you need to be discreet.

Or smuggling Mexicans across the border.

falloff

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Reply #18 posted 09/13/10 5:35am

Shyra

JustErin said:

I just checked out OneStopPlus.

Looks like it's going to be a great show.

neutral

I thought you were teasing us with pictures from an old Sears catalog for house coats! I swear, that first dress is a friggin house dress! I had one of those back in the '60's! AND, the models they use for the plus sizes look to be too thin! confused

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Reply #19 posted 09/13/10 7:58am

SCNDLS

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Shyra said:

JustErin said:

I just checked out OneStopPlus.

Looks like it's going to be a great show.

neutral

I thought you were teasing us with pictures from an old Sears catalog for house coats! I swear, that first dress is a friggin house dress! I had one of those back in the '60's! AND, the models they use for the plus sizes look to be too thin! confused

lol A hot mess. I'm in NYC now for the shows and ain't seen no mu-mus or housedresses thus far. geek

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Reply #20 posted 09/13/10 8:15am

Genesia

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Shyra said:

JustErin said:

I just checked out OneStopPlus.

Looks like it's going to be a great show.

neutral

I thought you were teasing us with pictures from an old Sears catalog for house coats! I swear, that first dress is a friggin house dress! I had one of those back in the '60's! AND, the models they use for the plus sizes look to be too thin! confused

That's an interesting thing. The company I work for does a plus size catalog. At one point, we used models that were size 14 or 16. But it's down to 12/14 now.

Why? Well...because we found that, while women say they want to see plus-size women in the clothes, the clothes sell better when they're on a smaller (but not skinny) model. It's all about aspiration, I guess. shrug

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Reply #21 posted 09/13/10 1:20pm

Boriqua1130

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LadyLuvSexxy said:

Pass. There are so many better options than this stuff. Torrid, Zaftique, SWAK....

I mean really, those remind of the old lady gowns my great-grandmother wore. And she was a skinny lady. Dude....I'm 25. I can't be looking like a grandma Downtown on campus. lol Oh well. They really shouldn't be turning to One Stop Plus....

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Reply #22 posted 09/13/10 1:23pm

Shyra

Genesia said:

Shyra said:

I thought you were teasing us with pictures from an old Sears catalog for house coats! I swear, that first dress is a friggin house dress! I had one of those back in the '60's! AND, the models they use for the plus sizes look to be too thin! confused

That's an interesting thing. The company I work for does a plus size catalog. At one point, we used models that were size 14 or 16. But it's down to 12/14 now.

Why? Well...because we found that, while women say they want to see plus-size women in the clothes, the clothes sell better when they're on a smaller (but not skinny) model. It's all about aspiration, I guess. shrug

Naw, they jes delusional...

I don't understand if a woman wears say a size 18, how does she think she's going to look like the model in the picture wearing what is really maybe a size 12? Even those models in the mumu pictures look like a size 10 or 12.

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