at 19:08 on February 26, 2010, EDT.
By THE ASSOCIATED PRESS

NEW YORK - Add Gatorade to the list of endorsement deals that Tiger Woods has lost.

A representative for the drink, sold by PepsiCo Inc., confirmed late Friday that it had ended its relationship with the golfer, who made a lengthy public apology last week for his infidelities.

"We no longer see a role for Tiger in our marketing efforts and have ended our relationship," a Gatorade spokeswoman said. "We wish him all the best."

The spokeswoman said Gatorade would continue its relationship with the Tiger Woods Foundation.

She declined to say whether his contract was terminated early because of trouble with his public image.

Gatorade discontinued its Tiger Woods-brand drinks in November, a decision made before Woods' marital problems became known.

At the time, Gatorade stuck by him as a sponsor, but it too relented on Friday, becoming the third major endorsement the golfer has lost. AT&T Inc. and Accenture dropped Woods in the weeks following the tabloid frenzy of cheating allegations.

"We have been in discussions with Gatorade, and while we are disappointed they have decided to not continue with Tiger in their marketing plans, we appreciate their continued involvement with Tiger through his foundation," Woods' agent, Mark Steinberg of IMG, said in an email.

The companies that have stuck most closely by Woods, Nike Inc. and Electronic Arts Inc. - which have invested specifically in his athleticism - reiterated their support last week when the golfer made his public apology.

Others, such as Procter&Gamble Co.'s Gillette and Swiss watch maker Tag Heuer, de-emphasized him in their marketing.

The CEO of Procter&Gamble said earlier this week that he doesn't know whether Woods will ever appear in another Gillette commercial, saying the company did not need the "distraction" of using him in its advertising.

Gatorade owner PepsiCo, the world's second-biggest soda maker, also owns the Tropicana, Quaker and Frito-Lay brands.


©The Canadian Press, 2010



Why am I not surprised

luv4u said:

me neither but thought coke made gatorade wow and had no idea they own tropicana- gr8 oj.

Now where's he gonna get the electrolytes to fuck all the neighborhood swampdonkeys?

they should have kept him and used this new slogan:

Gatorade: Is Tiger In You?

JerseyKRS said:

Or rename to Tigerrade

Lets the Woods reign inside of you

FauxReal said:

it's really easy for these sponsors to be all politically correct when tiger's taking time off...when he comes back --with a grudge and something to prove--these same sponsors are going to be ass out. right now nike and EA are going to be the big winners because they are about the only ones to offer real unwavering support.

Those fucking hypocrites.This whole thing is getting more and more ridiculous. It´s none of their business what he does privately. He´s an athlete and he´s endorsing a sports drink. His sexual escapades are just further proof that Gatorade really works. Fools should capitalize on that, not drop him like a hot potato.

They did this a couple months ago.

Well, I think these are the types of endorsements that run while a golfer is PLAYING, which he isn't right now.

But I imagine more people would be watching a Tiger Woods golfing day than ever before???? Bad business.

JerseyKRS said:

http://www.instantrimshot.com/

PunkMistress said:

I programmed one like this with sampled drums and used to have it on hand in an mp3 link

Who the fuck was drinking Gatorade because Tiger Woods said it was grrrrreat?