wth ... seriously, people are choosing to get in a mental tiff - roaring n shit ova this ?

Mach said:

It goes to show the plasticity and vapid consumerism of modern life has so distorted people's priorities, it's almost sad.

I think I'll need to put my words to action and find ways to take all this free time modernity allows and find ways to create with it, rather than consume, consume, consume and become a mindless drone to the scene.

http://jamielatendresse.blogspot.com/2009/09/why-verdana-why-ikea-why.html


Fans of the mass market cheap-chic retail chain IKEA are NOT happy with ikea's latest advertising campaign.

Apparently IKEA chose to not to use their trademark futura font, which their iconic yellow-on-blue logo is written in, and instead resorted to using the Verbana font.

The Internet has erupted in complete and total outrage. Not since the introduction of New Coke has the public been jolted into such heated debates. One would think Obama was making speaches in IKEA or some shit.


We'll have to see how this unfolds, but I'm not seeing anything good come out of this.

Imago said:

Dan! the logo didn't change! (it isn't in futura anyway, futura is san serif)

the font they used throughout their store on all the labels and within the catalog was futura, which they changed to Verdana, and it looks just fine to me although that is very much a non-designer's font IMO

ZombieKitten said:

oops.

I wanted to be the first to break this important story and figured I could forgo a few truths to be the first. I'm very Dan Rather that way.

I like the store.

Some of the items are cheap. Like I bought a $4.99 laundry hamper.

And their breakfast is cheap!!

luv4u said:

I adore IKEA. I don't give a shit what font they use. Whoever these folk over getting themselves upset about the change need to find a hobby.

meow85 said:

this is BIG news in the design world! we're all talking about it!!!!

ZombieKitten said:

You've singlehanded saved my shit thread.

Imago said:

I have every catalogue since 1978

and this is really not such a big deal, since before they set in futura, they used to use such horribly spaced justified helvetica for their body text, you would cry to look at it!!!

So, wait a minute. Ikea changed not the logo, but the body font used in their advertising campaigns... and folk actually have an opinion about it?

That's scary.

Lammastide said:

also their instore signage, price tags, catalogue etc.

It's my job to care.

yup, I don't make important life-saving scientific discoveries but I can certainly communicate the news in a legible and attractive way!

This is one of those cases where I bet it's originated in someone's graphic design blog (full of red hot gossip just like this!!!) and all the blogs copy and paste, obviously skint for news.

Imago said:

I seriously did not even notice when I got my new catalogue
sextonseven orgnoted me with the scandalous news last week, and we skyped about it for some time, especially the price differences between USA and here.

you can have a coffee and a slice of princess cake for US$0.99 in USA
it costs us AUS$3.95 (should be $1.16)

and the meatball dinner for you US$8.95, for us AUS$20.95 (should be $10.50)


WTF!!!!

ZombieKitten said:

I can understand YOU caring, and I certainly don't minimize your field. Aesthetics are important! I'm surprised to see the wider, general reaction, though.

Maybe it'll have more of an effect on me when I'm actually in a store and can "feel" the difference.

Lammastide said:

I don't think ANYBODY has even noticed, where IS the uproar? everyone on this thread is just saying "who TF cares!" Dan's initial post is pure irony, sensationalism at its (somewhat inaccurate) finest

the link Dan posted, is a designer's blog, it's a designer having a good old whinge about a beautiful classic typeface like futura being replaced by Verdana - which is a font that comes shipped with your PC and UGLY