at 15:12 on April 15, 2009, EDT.
By Larry Neumeister, THE ASSOCIATED PRESS

NEW YORK - A clothing company known for its racy ads is fighting a US$10 million lawsuit brought by Woody Allen, arguing that it can't have damaged his reputation by using his image because the film director has already ruined it himself.

The 73-year-old Allen started the fight against American Apparel Inc. when he sued the company last year for using his image on the company's billboards in Hollywood and New York and on a website.

Allen, who does not endorse products in the United States, said he had not authorized the displays, which the Los Angeles-based company said were up for only a week.

Now the company wants to make Allen's relationship to actress Mia Farrow and her adopted daughter Soon-Yi Previn the focus of a trial scheduled to begin in federal court in Manhattan on May 18, according to the company's lawyer, Stuart Slotnick.

"Woody Allen expects $10 million for use of his image on billboards that were up and down in less than one week. I think Woody Allen overestimates the value of his image," Slotnick said.

"Certainly, our belief is that after the various sex scandals that Woody Allen has been associated with, corporate America's desire to have Woody Allen endorse their product is not what he may believe it is."

One billboard featured a frame from "Annie Hall," a film that won Allen a best-director Oscar. The image showed Allen dressed as a Hasidic Jew with a long beard and black hat and Yiddish text. The words "American Apparel" also were on the billboard.

Allen's lawsuit said the billboard falsely implied that Allen sponsored, endorsed or was associated with American Apparel.

Slotnick said it was not a cheap shot to bring up Allen's sex life in a lawsuit over the billboard and Internet ads.

"It's certainly relevant in assessing the value of an endorsement," he said, noting that Olympic swimmer Michael Phelps lost endorsement power after a photograph surfaced of him using marijuana.

Farrow starred in several of Allen's movies and had a relationship with the director that ended in 1992, when she discovered he was having an affair with her oldest adopted daughter, then 22. Allen married Soon-Yi Previn in 1997.

During a bitter custody fight, Farrow accused Allen of sexually abusing their adopted daughter Dylan, 7. Allen was exonerated of the abuse charges but Farrow won sole custody of the children.

Leslee Dart, a spokeswoman for Allen, said Friday she does not believe Allen wants to comment on the litigation at this point.

American Apparel is known for its provocative ads of scantily dressed young models in tight fitting and sometimes see-through garments.

Allen testified at a December deposition that he considered the company's advertising to be "sleazy" and "infantile."

Lawyers for American Apparel have complained that Allen has refused to turn over much of the information they have demanded to prepare for trial.

Among their demands were documents concerning any endorsement requests that were withdrawn after the sex scandal with Farrow and Previn became public.

The documents defined sex scandal as "your relationship with Soon-Yi Previn including the discovery . . . (of) nude pictures you took of Soon-Yi Previn."

The lawyers also requested documents concerning Allen's public image and reputation, including his contention during his deposition that he was a "special kind of entity" or a "special taste."

Allen's lawyers said the request for documents related to the sex scandal and custody battle were "vexatious, oppressive, harassing" and not relevant.

Slotnick said he could not discuss whether there were any settlement talks underway but he hinted that the company may be open to avoiding a trial.

"All I can say is that the company has apologized for the use of Mr. Allen's image, however brief. And the company apologized if they offended Mr. Allen's sensibilities," he said.



©The Canadian Press, 2009

I thought this was about Woody Harrelson

this is some BULLshit.

what the hell does woody allen's personal life have to do with a company putting his image on their billboards without his permission? they're saying that what he's suing them for is too much money because of his relationship issues? so they're saying he has the right to sue them, but not for THAT much? screw them. just for "manhattan", "broadway danny rose" and "husbands and wives" alone he should sue their bony asses for ten times the amount he wants. DESTROY THEM, WOODY!!!

American Apparel sells crap like this:


They have no business trying to fling mud!

~a Woody fan

StephaniePlum said:

UGH...I with Woody on this.

i think even if you're a loud and proud woody allen hater, you'd have to see how ridiculous and WRONG american apparel is here.

and their flimsy ass clothes are ugly too.

It's pretty ironic that AA would use Woody Allen in their ads. Darn funny, actually, considering the whole Soon-Yi deal.
[Edited 4/15/09 18:56pm]

ThreadBare said:

the irony of that wasn't lost on me, either. eww?

Anxiety said:

precisely. I felt so yucky about it, I wanted to back out of the thread altogether. Remind me to keep on boycotting his movies -- except for the ones with Penelope Cruz in them.

I wouldn't dream of settling with AA over this. Their argument is not only a cheap jab, but it is absurd from a legal standpoint.

Does Mia Farrow have an ownership stake in American Apparel?

ThreadBare said:

This is disturbing. I heard on NPR radio that some regular US citizen had to fight an Italian company to get her image taken off of blllboards. Apparently, they took a picture of her off of facebook, and because it was high resolution, decided it was appropriate for a billboard.


American Apparel has no business using his image without their permission, even if Woody sleeps with sheep.

They still have to get permission to use his likeness, whatever it's "worth"

I hope this case Soon Yields a verdict.

no matter how much a gross pervert as Woody is, they had no right to use his likeness without permission.

The founder/owner of American Apparel, I forget his name, was once accused of sexual innapropiate behaviour . Apparently, he whipped his dick out during an interview with a female journalist and started masterbating right in front of her .

American Apparel is all kinds of messed up. I refuse to buy their products. When I first heard of them I wanted to support them because of their strict no-sweatshop stance, but there's too much shady and distasteful shit going on with that company. Dov Charney is a fucking slimeball.

Cinnie said: