Rapper MC Hammer finds new reality on A&E

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By James Hibberd James Hibberd – Wed Feb 18, 1:35 am ET
M.C. Hammer arrives at the taping of the American Film Institute's 36th Life Reuters – M.C. Hammer arrives at the taping of the American Film Institute's 36th Life Achievement Award gala honoring …

LOS ANGELES (Hollywood Reporter) – MC Hammer, the hitmaking 1990s rapper, will star in a reality series on the A&E cable network.

The performer, his wife and five children will be the focus of the half-hour, 11-episode show, which will premiere this year.

The title, naturally, is "Hammertime."

Executive producer J.D. Roth said the show likely will have the feel of an unscripted version of the Huxtable family from "The Cosby Show."

"Here's a dad with five kids, married to the same woman for more than 23 years, living in the same place where he grew up and going to church every Sunday," Roth said. "He's had his ups and downs, and it's what makes him such a character you root for."

Hammer had a spectacular rise and fall in the early 1990s, becoming a household name and selling millions of records before falling into debt and bankruptcy because of overspending on a lavish lifestyle. Hammer "now lives a more economically balanced life," according to the show's press materials, as a "New Age dad" in Oakland, Calif. Earlier this month, he appeared with Ed McMahon in a Cash4Gold Super Bowl ad.

"MC Hammer is an iconic figure in American pop culture, but many people only know him for his music and fashion sense. Now A&E takes an unprecedented look behind his larger-than-life personality and into his life as a devoted husband, father and business entrepreneur," said Robert Sharenow, senior vice president alternative at A&E.

Hammer has been offered reality shows before. Roth said he told the rap star he wanted to focus on his future rather than the past.

"I really wanted to tell the future of MC Hammer," Roth said. "What kind of dad is he?"

Roth noted, however, that he would welcome the chance to play one of Hammer's catchy early hits during the show's opening credits, if the production can obtain the rights.

(Editing by Sheri Linden at Reuters)




oh heck no!

Jesus WHY?! Just give it a rest, man! Please, Hammer don't Hurt (Yourself)!

I want my own show

DanceWme said:

It'd have to be PPV...

RenHoek said:

I'd rather have him on TV than Snoop ANY day. He actually has a very lovely, grounded family and his wife got down and brought home the bacon for many years after he went bust. That's a better image of black family life than 99% of the bullshit on TV, even for a reality show.

ThreadCula said:

DanceWme said:

You'd make HELLA bank so whatchoo for???

RenHoek said:

true true

It sounds a bit like 'Runs House' - I love that show, they're all completely bonkers but value each other so much.

If it were to stumble over Hammer's show whilst browsing, I'd probably give it a looksee

Whoooo's Houuuuuse?!...

MrsGoodnight said:

I think/hope it would be positive like that. He's very active in his church and has been for many years and their kids seem normal.

Sounds alright to me. Wholesome, even.