I know it's mustard, but what is the big deal about it?

Right off the top of my head? I'll try...

Grey Poupon is, like, a brand of Dijon-style mustard originally owned and marketed in the U.S. by the Heublein Company and now owned and manufactured by Kraft Foods. Like other Dijon mustards, Grey Poupon contains a small amount of white wine, and uses brown mustard seed grown in Canada. The wine used is produced in upstate New York under the supervision of a rabbi, to ensure that the product maintains a kashrut (kosher) status. Grey Poupon became a popular mustard in the late 1970s and 1980s as American tastes broadened from the comparatively bland American yellow mustards.

Or something like that.

ZombieKitten said:

its like grocery store high end mustard. lol

Anxiety said:

I don't think their tastes just suddenly broadened on their own, right?

Christopher said:

you totally STOLE that description.

ZombieKitten said:

yes, actually, they did. american social academics call it the great taste broadening of 1979. i think there was a big blizzard around that time, too.

Anxiety said:

i dont like the fact i can call it grey-poop-on

Christopher said:

don't you think the squeezy bottle kind of cancels out its "exclusivity" or "authenticity"?

Anxiety said:

and nine months later there was a baby boom.

ZombieKitten said:

with diane keaton!

ZombieKitten said:

i grew up drinking out of smurf jelly jars. someone else is going to have to field this question.

They also benefited from awesome marketing from the 1980s, with ads such as this one...





I've never had GP, but I dig exotic mustards, all the same.

Anyway, I read to the end of that article you wrote for Wikipedia Anxy, and it also says this:

Heublein increased the visibility and name recognition of their mustard brand with a late-80's commercial in which a Rolls Royce pulls up alongside another Rolls Royce, and a passenger in one (played by Ian Richardson) asks a passenger in the other (Paul Eddington), "Pardon me, would you have any Grey Poupon?"

it made it a household word, right?



so people aspired to a higher class buy buying this stuff?

Look. I posted all that first. And, in my own words. Aussies.

Anxiety said:

the french have squeezy mustard on their shelves too now, I'm sure of it I bet they don't know how they lived without it!

ZombieKitten said:

well, it was kinda more like they were aspiring to a higher class and making fun of the higher class at the same time. it was america in the 80s. it worked at the time.

Anxiety said:

I see

ThreadBare said:

just because i plagarized my answer doesn't make it any less valid!!!

Anxiety said:

I never knew you were an aussie! g'day moite!

Anxiety said:

And, we send are heartfelt thanks to the real author...

Aren't you working on the sequel to Love and Consequence?"
[Edited 3/6/08 21:22pm]

Anxiety said:

Excellent decription Anx. It's a great condiment for sandwitches. Also, its and excellent ingredient for crab cakes, and potato salads.

Anxiety said:

MsLegs said:

I bet it'd taste good on salmon, too...

I nearly bought some, recently.

Anxiety said:

Well, at least it wasn't a mason jar like some people, not that it's a bad thing.
[Edited 3/6/08 21:31pm]

MsLegs said:

come to think of it I'm still drinking out of novelty cartoon nutella jars

MsLegs said:

At the restaurant Po Folks, they used to serve beverages out of Mason Jars.

MsLegs said:

when i was little, my parents used to taunt me by threatening to take me to po' folks - i'd throw a fit and scream that i refused to drink my coca-cola out of a mason jar!

Anxiety said:

And, only your parents threatened you this way?