take some deep breaths and get that massage!!

What I do when I'm going to get a massage is I tell the masseur that I'm ticklish and that I need to take some deep breaths and relax before the massage officially begins. I find that it works best when the masseur rubs my back in time with my breathing so I get used to their touch. After that I'm usually fine.

Sometimes there are a few places where I'm still ticklish during the massage but if I can feel it coming on, I find that I can control it with my breathing.

Good Luck!