STOP THE INSANITY!

As if the city hasn't gotten skinny enough, stores are
rolling out size 00 jeans. You heard us right.

By Tracey Lomrantz

Poor Victoria Beckham.

When British denim company David Bitton recently sent her premium jeans, the former Spice Girl Posh found herself swimming in them.

Seems the size 24, the brand's smallest, didn't fit the celebutante, her stylist reported. So Bitton crafted a size 23 to grace Beckham's bony backside. A quick tape measure, however, proved that their 23 was really more like a 25.

That's because of "vanity sizing" - a brand's way of appealing to a customer's ego by slapping a size 2 label on a garment that's much more like a 6 - and it's gained incredible momentum in the past few months.

Banana Republic recently introduced a "00"; Old Navy now has XXS tops and bottoms, and the desire to become a nearly negative size is taking over the retail scene.

Vanity sizing has become a pop culture touchstone. Eva Longoria's supposed size 00 measurements were even written into an episode of "Desperate Housewives."

"Retailers don't want size 16 women coming in their store and saying, 'I need to lose some weight; I'll buy this later.' They want them to think they're a 12 and buy it now," says Tim Gunn, chairman of the fashion department at Parsons the New School for Design, and fashion authority on Bravo's "Project Runway." "The sizing is so much a part of a woman's self-esteem."

Paige Adams-Geller, a former denim fit model, created her own line of jeans that are true to size.

"There are brands out there that don't focus on fit; they focus on the visual appearance of the garment, which can cause sizing issues," says Adams-Geller. "These companies use their own sizing criteria, therefore a true 28 can end up being a 26 or 30 in their brand."

A recent national survey noted that in the past 50 years, the average woman's waist has gone from a 27 to a 34; still, more and more females are miraculously fitting into smaller and smaller sizes. "The consumers seem content to be deluded," says Gunn.

Originally published on July 13, 2006

http://www.nydailynews.co...6158c.html

ECHH

I heard on the news, that guys are starting to buy women's jeans, because they fit tight. The type of guys who are doing this, are bmx'ers and skateboards, cause they like the tight legs..the jeans can't get caught in the chain

purplerein said:

Um, I have some.

kidelrich said:

Don't be embarrassed, lots of people wear women's clothes for kicks. No-one will laugh at you here.

fathermcmeekle said:

Maybe I shouldn't have admitted to the jeans thing. Imago will be after me again.

kidelrich said:

better imago then the starbucks guy

purplerein said:

Um, I have some.

ECHH

I heard on the news, that guys are starting to buy women's jeans, because they fit tight. The type of guys who are doing this, are bmx'ers and skateboards, cause they like the tight legs..the jeans can't get caught in the chain

kidelrich said:

do they have the elastic waist like mom jeans? flower appliques on the booty?

purplerein said:

There is no Starbucks guy!!!!!

There is a Starbucks girl, though.

kidelrich said:

Maybe he's a Starbucks guy wearing girl's jeans!

fathermcmeekle said:

She's small and Asian. Imago!!!

kidelrich said:

Let's recap. Imago is stalking you. He has gained employment in a coffee establishment he knew you frequented, and has disguised himself as a small, asian woman.

The plot thickens....

fathermcmeekle said:

She acted very friendly right away, too. Like she knew me already!

kidelrich said:

asian women are amongst the prettiest in the world, imho

purplerein said:

Just thinking about 'em has me turning Japanese.

purplerein said:

Just thinking about 'em has me turning Japanese.

Jesus Christ I give up, the smallest size I can fit into when I starve myself half way to insanity is a size 7. I'm gonna go cry into a box of twinkies.

Jesus Christ I give up, the smallest size I can fit into when I starve myself half way to insanity is a size 7. I'm gonna go cry into a box of twinkies.

fathermcmeekle said:

She's small and Asian. Imago!!!

kidelrich said:

do they have the elastic waist like mom jeans? flower appliques on the booty?

Sweeny79 said:

girl, you don't wanna be that small. thats for women who want to look like little girls or frail old women.

Jesus Christ I give up, the smallest size I can fit into when I starve myself half way to insanity is a size 7. I'm gonna go cry into a box of twinkies.