I find this a tad disconcerting, as a former Mikey D's employee, I still harbor hatred for the Golden Shackels, and now they want to do a thing like this.

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McDonald's looks to hip-hop designers to beef up uniforms
Wed Jul 6, 1:40 PM ET
In a move aimed at bringing some street cred to the Golden Arches, McDonald's has contacted top hip-hop designers to beef up its uniforms in the United States.

"We believe that restaurant employees are brand ambassadors, and this is a great opportunity to have crew uniforms which are reflective of that," said McDonald's spokesman Bill Whitman. "This would create designs that they'll be proud to wear not only in the restaurant, but outside, as well."

Sean "P. Diddy" Combs's fashion company, Sean John, is one of several being considered to design the threads of the fast food chain's workforce. Other designers in contention include Russell Simmons, Tommy Hilfiger, Damon Dash, American Eagle Outfitters, Abercrombie and Fitch, Fubu and Rocawear.

"Sean John is one of the hottest brands around, and it wouldn't surprise me at all if McDonald's is vying for it," said Combs's spokesman, Rob Shuter.

None of the fashion houses have agreed to restyle the Golden Arches at the moment, but McDonald's is hoping hip-hop branding expert Steve Stoute, the former head of the black music division at Universal's Interscope Records, can help the company find its new look.

Stoute helped McDonald's land Justin Timberlake for its "I'm Lovin' It" advertising jingle and is responsible for bringing hip-hop superstar Beyonce to Hilfiger and rapper Jay-Z to Reebok.

But even if McDonald's lands a hot designer for its uniforms, that will not necessarily help the company connect to youngsters, who value individuality, said urban clothing designer Marc D'Amelio, chief executive of MadSoul Clothing in New York.

"The whole thing about uniforms seems to be anti-individuality. The thing that makes kids cool growing up is their style," D'Amelio said.

"All the things that are uncool about working at McDonald's are still going to be uncool at McDonald's," he said. "You still have to go home smelling like grease."

McDonald's has made a number of moves in the past two years to project a hipper image and become a destination for US teens, including the recent introduction of wireless Internet access and music kiosks in restaurants.

The current uniforms -- golf shirts in blue, red, white and taupe paired with black pants -- were introduced in 2002 and 2003, in tandem with the launch of the chain's new healthier menu.

The new uniforms are not expected to hit restaurants until the end of the year at the earliest, McDonald's said.

Copyright © 2005 Agence France Presse. All rights reserved. The information contained in the AFP News report may not be published, broadcast, rewritten or redistributed without the prior written authority of Agence France Presse.
Copyright © 2005 Yahoo! Inc. All rights reserved.
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I don't care, that shit is tasty!

can you iamgine macca's workers wearing their uniforms out socially

JoeyMFinCoco said:

You're lovin' it.

But how about you try some of my KFC?

charlottegelin said:

Said victim would lose street cred quiker that Opie Taylor, the dude from The Courtship of Eddie's Father.

Nero said:

I would if you added barbeque sauce, those tasty biscuits and side of corn!

UncleGrandpa said:

Opie Taylor was from the Andy Griffith show, Courtship of eddies father starred Bill Bixby and the kid in the show was named Eddie (hence the title)

imagine if you had to wear underpants on your head to work there

UncleGrandpa said:

Is that a cracker joke?

UncleGrandpa said:

You don't need those things. I'm finger lickin' good.

JoeyMFinCoco said:

I'm reporting this post to the moderator. RACIST!!!!

Nero said:

White people have no sense of humor.

JoeyMFinCoco said:

What are you trying to say, wheat thin?

JoeyMFinCoco said:

that's not funny.

Nero said:

biscuits aren't called biscuits everywhere else. we call cookies biscuits, and they are not nice with gravy

JoeyMFinCoco said:

No, it was a corny joke! KFC actually does have tasty biscuits.

charlottegelin said:

Listen here... JoeyMfincoco wants to pour his gravy on this buiscuit, but I won;t bloody let him, so he has to get all uppity on the threads.

Racist bastard!

UncleGrandpa said:

So now I'm a corn-fed biscuit. Is that it?

Nero said:

JoeyMFinCoco said:

What are YOU laughing about?

Biggot.

Nero said:

one 'g' in bigot, sweetie.

Anxiety said:

That's what Joey just told me on yahoo.

Anxiety said:

She masturbated tonight.

JoeyMFinCoco said:

Do you have to tell every one?

Oh well. At least you speak the truth. It was awesome, too. I don't think I've had that nice of an orgasm since... well, since the last time.

byronic said:

Correction, my bad. I knew that anyways, but thanks.

this would be ill.

mcdonalds throwback jerseys with the name "RONALD" on the back, and fake iced-out mcdonalds-arch pendants.

they should hire me, i'm built like grimace.

charlottegelin said:

Imagine some Maccas guy tryin 2 pick up da lay-dehs at the Fast Lane check-out

I made all my various work uniforms hiphop by wearing a couple sizes too big.