It’s no secret. The campaign for Rihanna‘s eighth studio album has been a mega mess.

Defined by delays and so-so songs, the project has many scratching their heads as to whether the 27-year-old can deliver in the way her status calls for.

In a bid to reassure the growing group of doubters, the Bajan model opened about the rationale for the lack of release date. Per Ms. Fenty, she’s wants the record to be “timeless” going as far as to agree with That Grape Juice by inferring that her previous efforts weren’t.

Her words below…

The intriguing interview came during her press run for new movie ‘Home.’ Check out her chat with MTV:

Hmm.

We commend Rih for admitting that her past releases have largely been fast food music and that she isn’t looking to make a McAlbum again.

That said, given that her past formula has worked so well (on the singles chart), one has to wonder if she’s playing a risky game by reaching for “timeless” now.

To her credit, she’s squeezed a ten year career out of hits that shift her from point “A” to “B.” But because of exactly this one could argue she is tempting fate by trying to cultivate “artistic integrity” at this junction after building an entire career based on the opposite.

Perhaps that’s why ‘FourFiveSeconds’ sounded like such a try-hard tragedy. Greatness isn’t conceived in a boardroom, it’s an innate quality some have and others strive for.

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I commend her for admitting this. At least she is not "pretending" her music is more than what it is unlike some of her other peers.

mjscarousal said:

I commend her for admitting this. At least she is not "pretending" her music is more than what it is unlike some of her other peers.

Yeah that, I have a friend who really likes her music (new fan). At least she seems less pretentious than some others...