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BILLBOARD: PRINCE ESTATE PARTNERS WITH UNIVERSAL's BRAVADO http://www.billboard.com/articles/news/7654215/prince-universal-bravado-branding-licensing
Following the November announcement of its pact to become the global administrator of P...ng catalog, Universal Music Group announced another deal with the late artist’s estate today: Bravado, UMG’s merchandise and brand management company, will be the estate’s exclusive branding and licensing partner worldwide. According to a press release, Bravado will work closely with the estate to manage retail and licensing endeavors for Prince’s brand, and is tasked with “strategically curating global programs that embrace and honor Prince’s legacy, embody his invaluable influence on art and culture and provide exciting new connections for his millions and millions of fans.”
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Big surprise to me, Universal... could be good news, could be bad... hmm. Prince 4Ever.  | |
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feeluupp said: http://www.billboard.com/articles/news/7654215/prince-universal-bravado-branding-licensing
Following the November announcement of its pact to become the global administrator of P...ng catalog, Universal Music Group announced another deal with the late artist’s estate today: Bravado, UMG’s merchandise and brand management company, will be the estate’s exclusive branding and licensing partner worldwide. According to a press release, Bravado will work closely with the estate to manage retail and licensing endeavors for Prince’s brand, and is tasked with “strategically curating global programs that embrace and honor Prince’s legacy, embody his invaluable influence on art and culture and provide exciting new connections for his millions and millions of fans.”
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laurarichardson said: feeluupp said: http://www.billboard.com/articles/news/7654215/prince-universal-bravado-branding-licensing
Following the November announcement of its pact to become the global administrator of P...ng catalog, Universal Music Group announced another deal with the late artist’s estate today: Bravado, UMG’s merchandise and brand management company, will be the estate’s exclusive branding and licensing partner worldwide. According to a press release, Bravado will work closely with the estate to manage retail and licensing endeavors for Prince’s brand, and is tasked with “strategically curating global programs that embrace and honor Prince’s legacy, embody his invaluable influence on art and culture and provide exciting new connections for his millions and millions of fans.”
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//Could be that asset that has been redacted from the industry. | |
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thedance said: Big surprise to me, Universal... could be good news, could be bad... hmm. This has nothing to do with that. This is about merchandise: T-shirts, books, posters, whatever. Not music. |
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. Not so sure. "Licensing" could mean music usage in other forms (TV, movies, commercials, etc). Licensing is separate from publishing (which another arm of Universal is in charge of).
One good thing: it puts muscle behind "branding", which may mean those incessant schlocky t-shirt and junky jewelry ads will disappear from places like Facebook.
Welcome to "the org", laytonian… come bathe with me. |
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Continue discussion here - The Estate Part 6 - http://prince.org/msg/7/437482 
Ohh purple joy oh purple bliss oh purple rapture! REAL MUSIC by REAL MUSICIANS - Prince "I kind of wish there was a reason for Prince to make the site crash more" ~~ Ben |
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