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Forums > Prince: Music and More > BILLBOARD: PRINCE ESTATE PARTNERS WITH UNIVERSAL's BRAVADO
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Thread started 01/10/17 12:41pm

feeluupp

BILLBOARD: PRINCE ESTATE PARTNERS WITH UNIVERSAL's BRAVADO

http://www.billboard.com/articles/news/7654215/prince-universal-bravado-branding-licensing

Following the November announcement of its pact to become the global administrator of P...ng catalog, Universal Music Group announced another deal with the late artist’s estate today: Bravado, UMG’s merchandise and brand management company, will be the estate’s exclusive branding and licensing partner worldwide.

According to a press release, Bravado will work closely with the estate to manage retail and licensing endeavors for Prince’s brand, and is tasked with “strategically curating global programs that embrace and honor Prince’s legacy, embody his invaluable influence on art and culture and provide exciting new connections for his millions and millions of fans.”

...

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Reply #1 posted 01/10/17 12:47pm

thedance

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Big surprise to me, Universal... could be good news, could be bad... hmm. hmmm


but, I wonder this.... we were told the Purple Rain Deluxe would be released very soon, this year by Warner..?

Lets' keep fingers crossed for this release... pretty please.... (imho)

Prince 4Ever. heart
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Reply #2 posted 01/10/17 12:53pm

laurarichardso
n

feeluupp said:

http://www.billboard.com/articles/news/7654215/prince-universal-bravado-branding-licensing




Following the November announcement of its pact to become the global administrator of P...ng catalog, Universal Music Group announced another deal with the late artist’s estate today: Bravado, UMG’s merchandise and brand management company, will be the estate’s exclusive branding and licensing partner worldwide.


According to a press release, Bravado will work closely with the estate to manage retail and licensing endeavors for Prince’s brand, and is tasked with “strategically curating global programs that embrace and honor Prince’s legacy, embody his invaluable influence on art and culture and provide exciting new connections for his millions and millions of fans.”



...



//Could be that asset that has been redacted.
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Reply #3 posted 01/10/17 12:53pm

laurarichardso
n

laurarichardson said:

feeluupp said:

http://www.billboard.com/articles/news/7654215/prince-universal-bravado-branding-licensing




Following the November announcement of its pact to become the global administrator of P...ng catalog, Universal Music Group announced another deal with the late artist’s estate today: Bravado, UMG’s merchandise and brand management company, will be the estate’s exclusive branding and licensing partner worldwide.


According to a press release, Bravado will work closely with the estate to manage retail and licensing endeavors for Prince’s brand, and is tasked with “strategically curating global programs that embrace and honor Prince’s legacy, embody his invaluable influence on art and culture and provide exciting new connections for his millions and millions of fans.”



...



//Could be that asset that has been redacted from the industry.
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Reply #4 posted 01/10/17 1:04pm

KlyphIsBackAga
in

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thedance said:

Big surprise to me, Universal... could be good news, could be bad... hmm. hmmm


but, I wonder this.... we were told the Purple Rain Deluxe would be released very soon, this year by Warner..?

Lets' keep fingers crossed for this release... pretty please.... (imho)


This has nothing to do with that. This is about merchandise: T-shirts, books, posters, whatever. Not music.
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Reply #5 posted 01/10/17 1:23pm

laytonian

KlyphIsBackAgain said:

thedance said:

Big surprise to me, Universal... could be good news, could be bad... hmm. hmmm


but, I wonder this.... we were told the Purple Rain Deluxe would be released very soon, this year by Warner..?

Lets' keep fingers crossed for this release... pretty please.... (imho)

This has nothing to do with that. This is about merchandise: T-shirts, books, posters, whatever. Not music.

.

Not so sure. "Licensing" could mean music usage in other forms (TV, movies, commercials, etc).

Licensing is separate from publishing (which another arm of Universal is in charge of).

One good thing: it puts muscle behind "branding", which may mean those incessant schlocky t-shirt and junky jewelry ads will disappear from places like Facebook.

We had fun, didn't we?
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Reply #6 posted 01/10/17 1:25pm

luv4u

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moderator

Continue discussion here - The Estate Part 6 - http://prince.org/msg/7/437482

lock

Edmonton, AB - canada

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