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Forums > Prince: Music and More > OK- how much are these commercials costing?
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Thread started 04/08/09 7:43am

delirious

OK- how much are these commercials costing?

OK - I have now seen the Prince Target commercial on every major network and during some of the top rated shows on television including:

American Idol
Oprah
Celebrity Apprentice
The Mentalist
Lie to Me
Jay Leno (of course)

just to name a few - it seems every time I am fast forwarding through commercials with my Tivo now I see that cool image of him in the Target commercial.

My question now becomes: how much is it costing Target to buy all this time? I assume they are buying the time as part of their deal with Prince? If the album is not a huge hit, will they take a loss and then will this be deemed yet another failed attempt to market his music?

A debut at #1 would have helped but now it looks like a #2 debut is going to happen to a Keith Urban CD for which I have seen zero commercials of any kind. I understand that sales are probably hurt by the CD only being available at Target but still I have not seen an advertising campaign for a new CD like this one in a very long time (if ever)...

Just a point for discussion or if anyone from the TV industry here has an idea of how this stuff plays out it would be interesting to know...

Thanks...
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Reply #1 posted 04/08/09 8:34am

candy2277

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Keith Urban doesn't need commercials because some of his songs off the album are played on the radio. People ( except hard core fans) are buying the cd based upon advertisement. This is rare. Usually people have to hear a couple of songs before they purchase a cd. I think Prince and Target have been successful despite coming in at # 2. Also, it shows there is still interest in Prince.
Prince believes he is a musical prophet that has been chosen by Jehova to guide his fans to the "truth".
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Reply #2 posted 04/08/09 8:57am

mzsadii

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candy2277 said:

Keith Urban doesn't need commercials because some of his songs off the album are played on the radio. People ( except hard core fans) are buying the cd based upon advertisement. This is rare. Usually people have to hear a couple of songs before they purchase a cd. I think Prince and Target have been successful despite coming in at # 2. Also, it shows there is still interest in Prince.


Absolutely its a success! He would possibly blown KU's albumn straight out of the water if there had air play. Don't get me wrong, I like me some KU and am happy for his #1 status and wish him well
Prince's Sarah
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Forums > Prince: Music and More > OK- how much are these commercials costing?