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Thread started 10/08/17 7:34pm

OnlyNDaUsa

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Dove posts racist ad

What the hell... How could anyone involved not know how racist it is...


It is a shot gif or other animation showing a black woman taking off her brown shirt to reveal a white woman... who takes off her shirt to reveal a third woman...

https://amp.cnn.com/money...index.html
[Edited 10/9/17 3:44am]
"I was raped by the Arkansas AG who then becomes Governor & President..." Juanita Broaddrick
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Reply #1 posted 10/08/17 9:48pm

SuperFurryAnim
al

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The white woman changes into an Asian woman. The clip was shortened and gone viral.
You better Watch Out! I'm a WAR MACHINE!
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Reply #2 posted 10/08/17 10:46pm

TrivialPursuit

This happened a few years ago.

"Despite everything, no 1 can dictate who u r 2 other people." - Prince |
http://bit.ly/unboxingprince
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Reply #3 posted 10/09/17 3:36am

deebee

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I'm always amazed that such blunders make it through the production process with no-one catching them along the way - especially in marketing, where they're supposed to be highly attuned to 'messaging'. That said, my own take is that this is an instance of a somewhat blurry concept that's open to looking worse than it is, rather than the galling message it has been widely interpreted as - and the still the blogger shared doesn't help with that. In the full gif, the Black girl removes a t-shirt matching her skin tone; then she becomes a White girl, who also removes a skin-coloured t-shirt; then that girl becomes an Indian girl, who similarly removes her own skin-toned top.

I think the concept is supposed to be that each girl removes her outer layer or 'second skin' (represented by the shirt, not the previous model) and becomes a 'cleansed', version of herself returned to her 'natural' state. And there's a secondary message that this is for women of all skin tones. They've muddled things up by mixing the two messages, though, such that it appears that the White girl is the 'cleansed' version of the Black girl - though, by extension, that reading would imply that the Indian girl is a cleansed version of the White girl, making it an Indian supremacist ad.

It would've made more sense if the girls had all been side by side, or if there had been a clear break between each one, but they've gone for a quirky visual concept that makes absolutely no sense (some people said it was referencing MJ's Black or White video, but I'm not convinced), and had a total tin ear to the way it can first appear, which has unpleasant echoes of those old colonial-era soap ads. I think the "from normal to dark skin" and "visibly more beautiful skin" Dove ads also doing the rounds since the controversy are actually more objectionable.

[Edited 10/9/17 3:42am]

"Not everything that is faced can be changed; but nothing can be changed until it is faced." - James Baldwin
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Reply #4 posted 10/09/17 3:45am

OnlyNDaUsa

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SuperFurryAnimal said:

The white woman changes into an Asian woman. The clip was shortened and gone viral.

i have not see the actual gif just the sills... but still it is ridiculously bad

"I was raped by the Arkansas AG who then becomes Governor & President..." Juanita Broaddrick
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Reply #5 posted 10/09/17 3:52am

OnlyNDaUsa

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deebee said:

I'm always amazed that such blunders make it through the production process with no-one catching them along the way - especially in marketing, where they're supposed to be highly attuned to 'messaging'. That said, my own take is that this is an instance of a somewhat blurry concept that's open to looking worse than it is, rather than the galling message it has been widely interpreted as - and the still the blogger shared doesn't help with that. In the full gif, the Black girl removes a t-shirt matching her skin tone; then she becomes a White girl, who also removes a skin-coloured t-shirt; then that girl becomes an Indian girl, who similarly removes her own skin-toned top.

I think the concept is supposed to be that each girl removes her outer layer or 'second skin' (represented by the shirt, not the previous model) and becomes a 'cleansed', version of herself returned to her 'natural' state. And there's a secondary message that this is for women of all skin tones. They've muddled things up by mixing the two messages, though, such that it appears that the White girl is the 'cleansed' version of the Black girl - though, by extension, that reading would imply that the Indian girl is a cleansed version of the White girl, making it an Indian supremacist ad.

It would've made more sense if the girls had all been side by side, or if there had been a clear break between each one, but they've gone for a quirky visual concept that makes absolutely no sense (some people said it was referencing MJ's Black or White video, but I'm not convinced), and had a total tin ear to the way it can first appear, which has unpleasant echoes of those old colonial-era soap ads. I think the "from normal to dark skin" and "visibly more beautiful skin" Dove ads also doing the rounds since the controversy are actually more objectionable.

[Edited 10/9/17 3:42am]


nice work as always:

I can not believe that most if not all of the people that knew what the final product way did not know what would happen...what makes it racist is they let it run anyway.

As to ad. I like the effect...it was like a budget version of the black or white video effect. The idea that the SHIRT and not the woman's skin is what is being removed and that the shirt represents dry or dirty skin is again an interesting concept...but you can not have a black woman in a soap ad remove her SKIN to become white.

"I was raped by the Arkansas AG who then becomes Governor & President..." Juanita Broaddrick
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Reply #6 posted 10/09/17 4:45am

SuperFurryAnim
al

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You better Watch Out! I'm a WAR MACHINE!
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Reply #7 posted 10/09/17 6:56am

deebee

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TrivialPursuit said:

This happened a few years ago.

Seems not to be a one-off in China, sadly. The photography exhibition currently going on in Wuhan (see below) is staggering in its overt racism. Hopefully, there are also currents of opinion within the country that try to counter this sort of ignorance.
https://www.facebook.com/...383411663/
https://www.facebook.com/...8437112785
http://www.nairaland.com/...sm-against
disbelief

[Edited 10/10/17 8:10am]

"Not everything that is faced can be changed; but nothing can be changed until it is faced." - James Baldwin
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Reply #8 posted 10/09/17 10:36am

maplenpg

Sadly, the media attention, not to mention the amount of people who have now watched the GIF (some more than once, some who would not have seen it at all) probably make this a huge marketing success.
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Reply #9 posted 10/09/17 11:24am

OnlyNDaUsa

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maplenpg said:

Sadly, the media attention, not to mention the amount of people who have now watched the GIF (some more than once, some who would not have seen it at all) probably make this a huge marketing success.

I do not think so. This is bad. The old saying 'there is no such thing as bad publicity' went out with social media. Now it will not likely have any long-term harm but it is not going to help them.

"I was raped by the Arkansas AG who then becomes Governor & President..." Juanita Broaddrick
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Reply #10 posted 10/09/17 11:46am

TrivialPursuit

Pears soap, from London and the first translucent soap, has done the same thing years ago.


"Despite everything, no 1 can dictate who u r 2 other people." - Prince |
http://bit.ly/unboxingprince
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Reply #11 posted 10/09/17 4:18pm

214

It seems like the Black Or White video, i don't see racism there whatsoever.

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Reply #12 posted 10/09/17 5:18pm

OperatingTheta
n

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OnlyNDaUsa said:



SuperFurryAnimal said:


The white woman changes into an Asian woman. The clip was shortened and gone viral.



i have not see the actual gif just the sills... but still it is ridiculously bad



Do you consider the white woman turning into an Asian woman racist?
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Reply #13 posted 10/09/17 5:31pm

OnlyNDaUsa

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OperatingThetan said:

OnlyNDaUsa said:

i have not see the actual gif just the sills... but still it is ridiculously bad

Do you consider the white woman turning into an Asian woman racist?

no...you can not be racist against a white person

"I was raped by the Arkansas AG who then becomes Governor & President..." Juanita Broaddrick
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Reply #14 posted 10/10/17 5:42am

OldFriends4Sal
e

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so it wasn't what people were making it out to be?

it was just showing happy women of different 'races' as the result of DOVE

.

This probably would not have been an issue if it was a 'white' woman followed by a 'black' woman.

.

This isn't anything like that Asian detergent commercial where the Asian woman put her 'Black' boyfriend in the laundry and he comes out Asian.

What's the matter with your life
Is poverty bringing U down?
Is the mailman jerking U 'round?
Did he put your million dollar check
In someone else's box?
Tell me, what's the matter with your world
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Reply #15 posted 10/10/17 7:42am

2freaky4church
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So racism does exist eh Only?

DJ is da man
"2freaky is very down." 2Elijah.
"2freaky convinced me to join Antifa: OnlyNDA
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Reply #16 posted 10/10/17 8:05am

OnlyNDaUsa

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2freaky4church1 said:

So racism does exist eh Only?

I've never once suggested it did not

"I was raped by the Arkansas AG who then becomes Governor & President..." Juanita Broaddrick
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Reply #17 posted 10/10/17 8:11am

OnlyNDaUsa

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OldFriends4Sale said:

so it wasn't what people were making it out to be?

it was just showing happy women of different 'races' as the result of DOVE

.

This probably would not have been an issue if it was a 'white' woman followed by a 'black' woman.

.

This isn't anything like that Asian detergent commercial where the Asian woman put her 'Black' boyfriend in the laundry and he comes out Asian.

I do not agree.... many actors gladly acting in roles that (at least by today's standard) were racist stereotypes. The fact that there is a third woman doesn't excuse that they transformed a black woman...white in a soap ad.


as to the ad from China. I have no idea what their social norms are or how they view black people... so I can not judge that ad as if it was presented in the US. And just because racist ads have existed for many years doesn't excuse Dove either.

basically, any suggesting that a white person is better or cleaner than a black person is not acceptable and I do not see how it was (intent aside) as racist.

"I was raped by the Arkansas AG who then becomes Governor & President..." Juanita Broaddrick
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Reply #18 posted 10/10/17 8:48am

2freaky4church
1

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Sticking with Irish Spring.

DJ is da man
"2freaky is very down." 2Elijah.
"2freaky convinced me to join Antifa: OnlyNDA
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Reply #19 posted 10/10/17 12:02pm

maplenpg

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Reply #20 posted 10/10/17 1:52pm

purplethunder3
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2freaky4church1 said:

Sticking with Irish Spring.

Image result for irish spring gif

Find strength in that which remains...
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Reply #21 posted 10/11/17 9:47pm

TrivialPursuit

The African-American model at the center of the ad speaks out.

Ogunyemi explained that the screenshots of the longer, 30-second TV ad confused the context and made the ad seem like something it wasn’t. The pictures posted to social media show Ogunyemi lifting her shirt and transforming into a white model. Since Dove is advertising soap, the public interpreted the ad as indicating a black person would turn clean and white after using the soap, the New York Post reported.

Ogunyemi claims that was not the intention at all and she is proud of the work she is doing as part of the ad campaign and as part of her larger work with Dove.

“Having the opportunity to represent my dark-skinned sisters in a global beauty brand felt like the perfect way for me to remind the world that we are here, we are beautiful, and more importantly, we are valued,” Ogunyemi wrote for an op-ed published in The Guardian.



"Despite everything, no 1 can dictate who u r 2 other people." - Prince |
http://bit.ly/unboxingprince
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Reply #22 posted 10/12/17 1:01am

jaawwnn

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purplethunder3121 said:



2freaky4church1 said:


Sticking with Irish Spring.



Image result for irish spring gif


Good God. I didn't even know this crap existed. Needless to say I've never seen it for sale in Ireland.
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