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Thread started 01/03/18 11:48am

kpowers

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Where's Flo?

Flo from Progressive Not Present in New Commercial

Flo_from_Progressive_Insurance-1.jpgProgressive Insurance launched a new ad campaign this fall which did not feature their ever-present car insurance saleswoman “Flo”. What happened? Did Flo quit or get fired? Rumors abound on the internet, but we’ve managed to get some hard facts on what’s going on with the popular Flo from Progressive.

New Progressive Ad Leaves Out Flo

When it comes to Progressive Insurance’s use of their spokeswoman, Flo, in commercials, they’ve been nothing short of prolific. In just the last six years the online insurance company has used Flo in their commercials 94 times. Despite an ongoing rumor (given weight by pundits from credible publications such as BusinessInsider.com) that Flo from Progressive was going to be “killed off” or, in other words, cease to be used as the company’s spokesperson, Stephanie Courtney has continued her role as Flo.

Statements from the company have made it clear that they have no intent to remove the insurance marketing icon that rocketed them to the top of the insurance ladder. She’s a key branding element for the company, so it makes sense that Progressive wouldn’t just drop her like a hot rock. That said, the company is adjusting its strategy when it comes to how they make commercials and who they’re making their commercials for.

Progressive Addresses Millennials in New TV Ad

According to a statement made by Progressive, which was reiterated on Adweek’s website, their goal now is to connect with Millenials by showing the humanity of their company. They want to show that the company behind Flo is made up of ordinary, hard-working, and honest people. The idea is that Millenials will engage more with a humanized brand with which they share something in common. In order to establish this position, Progressive introduced their newest commercial, titled “The Thread”. You can watch the spot below.

This TV spot isn’t the only thing that Progressive is doing to reach Millenials. They’ve instituted an outreach and recognition campaign they’re calling “Apron Projects”. Progressive, instead of focusing in on their own employees or corporate efforts, will be featuring organizations and other companies who share their values on a special, dedicated website. The website will showcase the other group’s efforts while reinforcing that the values that drive them are values shared with Progressive. The company hopes that when viewing these ads and the accompanying website, their target audience will see a company of substance instead of a thirty-second bit of entertainment focused solely on selling a product.

Other Insurance Companies Are Doing This Too

Progressive isn’t the only company taking a more holistic, personal approach to their marketing efforts. Both Allstate and Nationwide have launched their own “soft” ads that match the same model as Progressive’s “The Thread” campaign. One major difference lies in the fact that both Allstate and Nationwide employ celebrity voice-overs in their campaigns, while Progressive does not. In the new Progressive ad the voiceover is actually done by Sean McBride, the Senior VP and Creative Director of Arnold Worldwide—the agency responsible for inventing Flo the Progressive Girl.

Speculation on the Continued Existence of Flo the Progressive Girl

All Spokespersons have a finite lifetime. At some point a company will rebrand and, in the process, they often get rid of or alter their spokesperson or mascot. That said, Flo from Progressive has struck a very strong chord among a large group of consumers and she’s definitely a driving force for Progressive. It’s possible that the new ads will have a similar effect on Millenials. If it does, we can expect to see more of these types of ads in the future—but Progressive’s Flo will continue on until she loses her grip on her target demographic, which doesn’t appear to be any time soon.

It should also be noted that the campaign, while not including Flo the Progressive Girl, it does reference her. Both the name of the campaign (“Apron Projects”) and the imagery of the ad directly tie in to the famous spokesperson. The element that ties them all together is the use of the apron, which has been a signature part of Flo’s look from the very beginning.

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Reply #1 posted 01/03/18 11:53am

morningsong

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I've seen her in some commercials, maybe they're old but it hasn't been that long. But yeah, I've seen commercials without her also. I'm still want to the scoop on the Verizon, now Sprint guy.

“Do I dare Disturb the universe?”
― T.S. Eliot

“Only by acceptance of the past, can you alter it”
― T.S. Eliot
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Reply #2 posted 01/03/18 12:04pm

Genesia

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Do not weep for Flo. She made a shit-ton of money on those commercials.

I mean if he did have sex he would break every rule Jehova's have regarding premarital sex so Prince is really just friends with them all anyway.
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Reply #3 posted 01/03/18 12:55pm

TrivialPursuit

The actress who plays Flo has done well for herself w/ that campaign. If Progressive is moving on, or she's moving on, it was successful. I went to a Halloween party 3 years ago and there were two Flos.

Stephanie has been in a few other things and I hope she continues to do what she loves. I loved the campaign with her.


This experience will cover courtship, sex, commitment, fetishes, loneliness, vindication, love, and hate.
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Reply #4 posted 01/03/18 1:58pm

luv4u

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I love her in the commercials.

I did notice that she seems to have gained a lot of weight so either medical issues or she is preggers.

Edmonton, AB - canada

Ohh purple joy oh purple bliss oh purple rapture!
REAL MUSIC by REAL MUSICIANS - Prince
"I kind of wish there was a reason for Prince to make the site crash more" ~~ Ben
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Reply #5 posted 01/03/18 5:14pm

TrivialPursuit

PS I just saw her on tonight's The Goldbergs.

This experience will cover courtship, sex, commitment, fetishes, loneliness, vindication, love, and hate.
http://bit.ly/1D3FG2U
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Reply #6 posted 01/03/18 8:10pm

luv4u

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TrivialPursuit said:

PS I just saw her on tonight's The Goldbergs.


eek But I don't even watch that show

Edmonton, AB - canada

Ohh purple joy oh purple bliss oh purple rapture!
REAL MUSIC by REAL MUSICIANS - Prince
"I kind of wish there was a reason for Prince to make the site crash more" ~~ Ben
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Reply #7 posted 01/03/18 8:53pm

kpowers

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luv4u said:

TrivialPursuit said:

PS I just saw her on tonight's The Goldbergs.


eek But I don't even watch that show

Do it for Flo

Image result for flo

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Reply #8 posted 01/03/18 9:13pm

luv4u

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kpowers said:

luv4u said:


eek But I don't even watch that show

Do it for Flo

Image result for flo


Nope lol

Edmonton, AB - canada

Ohh purple joy oh purple bliss oh purple rapture!
REAL MUSIC by REAL MUSICIANS - Prince
"I kind of wish there was a reason for Prince to make the site crash more" ~~ Ben
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Reply #9 posted 01/03/18 9:40pm

kpowers

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luv4u said:

kpowers said:

Do it for Flo

Image result for flo


Nope lol

Image result for flo progressive

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Reply #10 posted 01/04/18 7:50am

TrivialPursuit

kpowers said:

luv4u said:


eek But I don't even watch that show

Do it for Flo


It was "The Goldberg Girls" episode. In it, near the end, is the real mom and her three friends in their loud 80s sweaters, drinking wine and one of them has a coupon. There is a quick interview with them at the end, too. It was a great episode. Stephanie Courtney plays one of the women the mom is trying to wrangle into her group of friends. She's a great character actor.

This experience will cover courtship, sex, commitment, fetishes, loneliness, vindication, love, and hate.
http://bit.ly/1D3FG2U
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Reply #11 posted 01/04/18 8:12am

XxAxX

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hmm

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Reply #12 posted 01/04/18 8:26am

PurpleJedi

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sad

By St. Boogar and all the saints at the backside door of Purgatory!
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Reply #13 posted 01/04/18 8:52am

Slave2daGroove

I thought this thread was about someone's period.

Disgusting as it may seem, I've heard it as an alternate expression for most of my life.

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Reply #14 posted 01/04/18 8:46pm

luv4u

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Slave2daGroove said:

I thought this thread was about someone's period.

Disgusting as it may seem, I've heard it as an alternate expression for most of my life.

lol

Edmonton, AB - canada

Ohh purple joy oh purple bliss oh purple rapture!
REAL MUSIC by REAL MUSICIANS - Prince
"I kind of wish there was a reason for Prince to make the site crash more" ~~ Ben
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Reply #15 posted 01/05/18 1:48pm

StrangeButTrue

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Flo was also in the show You're The Worst on fx as the bookstore owner. I liked her character she was the right amount of bitchy. I think I read she was involved with The Groundlings which many famous funny people have participated. She has good comic timing.
if it was just a dream, call me a dreamer 2
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Reply #16 posted 01/05/18 8:53pm

kpowers

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TrivialPursuit said:

PS I just saw her on tonight's The Goldbergs.

Good episode

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Reply #17 posted 01/07/18 9:49pm

RodeoSchro

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Rest easy Earthlings - I just saw Flo in a new commercial.

Second Funkiest White Man in America

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Reply #18 posted 01/08/18 7:35pm

2045RadicalMat
tZ

Never enjoyed flo. A couple mock after school special commercials were funny. But mostly did nothing for me.

Now i dunno about y'all. But I've wanted that AT&T girl for the longest. I wished and wished but didn't unwrap her on Christmas morning. ....it's gotta happen. Sometime before she gets fat
"Damn Dolores, pick another subject, please...introduce the carpet to something other than your knees...."
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Reply #19 posted 01/08/18 7:45pm

heymistermusic

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RodeoSchro said:

Rest easy Earthlings - I just saw Flo in a new commercial.



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